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Rankings •Burger King, a fast food chain, used its mobile app to lure people away from its biggest rival’s restaurants in the US.
Rankings •Nike, a sportswear brand, celebrated the 30th anniversary of Nike’s “Just Do It” by refreshing its original rebellious spirit for a new generation.
Rankings •Tide, a laundry detergent brand, became the most loved brand of the Super Bowl by hijacking popular ads with the message that if there are clean clothes, it's got to be a Tide ad.
Rankings •Bodyform/Libresse, a brand of feminine hygiene products, embraced all forms of genitalia by launching a lip sync video that encouraged UK and Scandinavian women to love themselves, vulvas and all.
Rankings •IKEA, a furniture retailer, renewed its market-leading position with a creative campaign that combined surreal imaginings with everyday life.
Rankings •Nike, a sportswear brand, highlighted the double standards for women in sport by launching an ad with Serena Williams during the Oscars telling women to keep dreaming, and dream crazier.