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4 A’s Jay Chiat Awards 2023

Celebrating the contribution of strategy and planning to great ideas.

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About the Awards

The 4A’s Jay Chiat Awards recognize the best strategic thinking in marketing communications.

The most recent Awards were announced in September 2022 and many of the winning case studies are available to read here on WARC.

Find out more about the 4A’s

Gold

Sportsman holding a Galaxy Z Flip3 phone

Galaxy Z Flip3 – from girly toy to fitness tool for all

Brand
Samsung
Agency
Starcom USA / Ogilvy & Mather, Ogilvy / Hogarth Worldwide New York
Country
United States

Samsung redefined its newly launched Flip phone by changing perceptions from being a girly accessory to a game-changing fitness tool for everyone.

Image of a hand holding an envelope

An envelope that sealed the fate of women

Brand
Ujjivan Small Finance Bank
Agency
McCann Worldgroup New Delhi
Country
India

Ujjivan Small Finance Bank turned India’s Shagun Ka Lifafa (a traditional gifting envelope) into a savings account opening form, presented to a woman on her wedding day, to empower women to achieve financial inclusion.

See my skin campaign image

See my skin

Brand
Vaseline
Agency
Mindshare New York / Edelman
Country
United States

Vaseline launched the world’s most diverse medical image library, See My Skin, to raise mass awareness in the US of the consequences of underrepresented images on darker skin.