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Adam Epstein, Mudit Jaju and Meg Nieves, WARC Exclusive, January 2022
WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on the collision of brand and e-commerce.
Shreyas Subbaraya, APAC Marketing Director at Whole Earth Brands, shares some approaches to pricing up smartly in the FMCG category as prices continue to rise around us.
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Mukta Lad, Event Reports, FUTR Asia Summit, October 2021
GSK Consumer Healthcare’s Shawn Roy examines the key consumer and marketing trends that brands need to look at over the next five years as the world moves from the pandemic to endemic stage of COVID-19.
Fully 97% of marketers responding to a survey for the WARC Marketer’s Toolkit 2022 said they believe changes to consumer behaviour seen during the pandemic will impact strategies in 2022.
Marketer’s Toolkit 2022, which launches today, includes a series of reports aimed at helping marketers identify disruptive trends, and adapt swiftly to exploit the opportunities being created. Aditya Kishore, WARC Insight Director, explains why it ’ s bigger than ever.
Kari Callahan, Amazon’s Director of Global Media, Portfolio and Insights, discusses pandemic shopping and the blending of branding and e-commerce in this interview for WARC’s Marketers Toolkit 2022 with US Commissioning Editor Cathy Taylor. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Robbie Millar, VP – Global Marketing at brewing giant Carlsberg, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about why brand fundamentals still matter in e-commerce, transparency on sustainability and building long-term consumer connections. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Claire Low, Marketing Director - Confectionery at Cadbury, Halls and Trebor, spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about portfolio management during COVID, seamless brand experiences, and why e-commerce strategies need to start with the basics. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .
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Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021
A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.
There’s much speculation about the longer-term impacts of the pandemic on consumer behaviour. Following the recent ‘collective pause for reflection’, there is every chance that people will increasingly favour smaller product sizes, says MMR’s Andy Wardlaw.
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Alastair Colin-Jones and Yassine El Ouarzazi, WARC Exclusive, September 2021
Economics of Mutuality Solutions’ Alastair Colin-Jones and Yassine El Ouarzazi introduce their practical five-step iterative process for organisations to embark on the purpose journey.
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Jenn Chin and Caroline Wang, WARC Exclusive, September 2021
Jenn Chin and Caroline Wang explain why rehumanising leadership is vital for our survival and list the steps, principles and frameworks necessary to achieve this.
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Brian Carruthers, Event Reports, DMEXCO, September 2021
Up against a rival with much deeper pockets, Burger King has turned budgetary limitations to its advantage with smart messaging that responds to the world its consumers are experiencing.
Data show the Chinese cosmetics market is projected to grow to $26bn by 2023 and that Chinese consumers use both online and offline channels to evaluate and purchase, but consumer loyalty in the Chinese market appears to be in decline.
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岳樂（Reno L. Davis-Yue）, WARC Exclusive, Spotlight China, December 2020
Hypers’ Reno L. Davis-Yue believes that Chinese brands have an opportunity to take the lead in redefining cultural norms and expectations on the global stage.
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Alastair Colin-Jones and Yassine El Ouarzazi, WARC Exclusive, August 2021
Economics of Mutuality Solutions’ Alastair Colin-Jones and Yassine El Ouarzazi discuss what is it about the notion of purpose that makes it so different from sustainability or responsibility.
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WARC Exclusive, Spotlight China, December 2020
GPB’s Greg Sutcliffe argues that finding the right balance between celebrating an international brand’s heritage and safeguarding its future in China is a critical endeavour.
This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.
Explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.
