Part of the Marketer’s Toolkit 2022, this Future Thinking report examines five emerging metrics, frameworks and concepts that we believe will be most important in helping to drive marketing effectiveness in 2022 and beyond.
Rosaline Hester; Ximena Diaz Alarcón, ESOMAR Conference papers, 2021
Coca-Cola, a soft drink brand, demonstrated to its employees in Brazil during the COVID-19 pandemic that it was not only listening to their opinions but that it was also taking what they said on board and taking action to improve their experience.
MRS Awards Papers, Finalist, Inclusive Research, 2021
Penguin Random House(PRH), a publishing company, launched a campaign in the UK to change how the publishing industry approached publishing and marketing of Crime & Thriller books, and become more inclusive.
Davianne Harris, Chief Client Officer and Head of the DE&I Consulting Practice at sparks & honey, explains why organizations need a Diversity Operating System, which puts equity at the center of everything.
Stephen Whiteside, WARC Exclusive, Spotlight US, December 2021
Diversity levels have increased in the US marketing industry, but there is still progress to be made, according to a study by the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM) division.
Myron King, Julie Nelson, and Lara O'Shea, WARC Exclusive, Spotlight US, December 2021
Analyzes data and offers recommendations based on input from 971 people in marketing, advertising, and related communities about their experiences in the advertising industry, with a focus on BIPOC employees.
Huenited Collective is a foundation in Cincinnati, with the mission of “creating meaningful change by collaborating across agencies and marketing organizations to uncover and harness the power and potential found within Black talent.” Founded by four members of the local marketing community: Procter & Gamble’s Tysonn Betts, Grey Midwest’s Jamie Grady, Katalyst Group’s Sean Rugless and Hyperquake’s Molly Baker, Huenited aspires to build career pipelines that work for both Black and other underrepresented minorities, and companies in the marketing ecosystem in Cincinnati. It also hopes to share its learnings with other communities. Three of the four founders
While diversity, equity and inclusion saw renewed focus in the US after the murder of George Floyd, another element moving DEI forward is new US Census data underscoring the country's dramatic demographic shifts, writes US Commissioning Editor Cathy Taylor.
Helena Rubinstein, WARC Exclusive, November 2021
In this article the author explains that while many clients and brand innovation managers find navigating the current COVID-19 situation to be chaotic and difficult, it feels more familiar to those multi-disciplinary teams operating at the ‘fuzzy front end of innovation’.
Harish Narayanan, Chief Marketing Officer of Myntra, speaks to WARC about how the Indian fashion e-commerce company has been rated one of the best workplaces for women, among other laudable diversity and inclusivity efforts.
Fashion accessory brand Fastrack is known for its cheeky communication in India. Over the years, the brand has made sure its conversations with its audience have been relevant, relatable and contemporary. With the launch of its latest brand campaign focusing on celebrating the aptly titled “You Do You”, Fastrack’s Head of Marketing, Ajay Maurya, tells WARC how it has consistently been able to deliver the right message to youth and understand them better while being inclusive and woke.
Video content has become such an important way for brands to gain meaningful attention with consumers and to turn audiences into engaged communities and brand advocates. However, this can only happen with true and authentic storytelling that represents our diverse world both in front of and behind the camera, says Steve Wheen, Founder, Distillery
Zaid Al-Qassab, CMO and Inclusion & Diversity Director at British broadcaster Channel 4, spoke to WARC’s Alex Brownsell for Marketer’s Toolkit 2022 about scaling up digital content, the brand’s role in a crisis, and why influencers and creators aren’t the same thing. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Naysla Edwards, Vice President Brand, Charge Cards & Member Experience for American Express, Australia and New Zealand, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the company has weathered the pandemic and how it is preparing for the opening up of Australia and the world. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .