Rosaline Hester; Ximena Diaz Alarcón, ESOMAR Conference papers, 2021
Coca-Cola, a soft drink brand, demonstrated to its employees in Brazil during the COVID-19 pandemic that it was not only listening to their opinions but that it was also taking what they said on board and taking action to improve their experience.
Jan-Frederik Gräve, Oliver Schnittka, and Carolin Haiduk, Journal of Advertising Research, Vol. 61, No. 3, 2021, pp. 318-333
Research on advertising endorsements offers only limited knowledge about noncelebrity endorsements. Different types of noncelebrity endorsers (i.e., customer versus employee), however, could have distinct influences on advertising effectiveness, which is of great managerial interest in optimizing endorser usage.
Companies that make the mistake of creating poor employee experiences cannot realistically expect those same employees to create great experiences for their customers, a leading organisational psychologist has advised.
James Hurman with Peter Field, WARC Exclusive, June 2020
This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.