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Netflix reaches 222m subscribers, driven by APAC and EMEA

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of Netflix subscribers by region between 2017 and 2021.

Formula 1: Wake up Call

Case Study • DMA (UK), Gold, 2021

Formula 1, a racing car brand, increased its audience in the US by using robocalling technology.

McDonald's: Anniversary Programme – Cheers to One Year

Case Study • DMA (UK), Bronze, 2021

McDonald's, a fast food restaurant chain, increased order frequency in its app in the UK by creating an algorithm-led campaign that served new product suggestions for customers.

L'Oréal Paris: Helping Indonesians #StandUp with mobile

Case Study • MMA Smarties, Indonesia, Silver, 2021

L'Oreal, the cosmetics brand, built a campaign to help fight street harassment in Indonesia.

L'Oréal Paris: Stand up against street harassment

Case Study • MMA Smarties, Indonesia, Silver, 2021

L'Oreal, the cosmetics brand, built a campaign to increase awareness of street harassment in Indonesia.

Lazada: The show of hearts

Case Study • MMA Smarties, Indonesia, Silver, 2021

Lazada, the e-commerce platform, aimed to set itself apart from the rest by positioning itself as the thought leader in the fashion category in Indonesia.

Lifebuoy: Arming Indonesians against COVID with the power of real-time data

Case Study • MMA Smarties, Indonesia, Silver, 2021

Lifebuoy, the Unilever brand specialising in the health sector, raised awareness among the mass Indonesian households on the importance of washing hands.

GoBiz and Telkomsel MyAds: Seamless technology integration to Empower SMEs in Indonesia

Case Study • MMA Smarties, Indonesia, Silver, 2021

GoBiz and Telkomsel, two applications, collaborated with each other to empower SMEs in Indonesia.

Durex: Make Valentine’s Day great again

Case Study • MMA Smarties, Indonesia, Gold, 2021

Durex, the condom brand, used Valentine's Day to strengthen equity and increase preference amongst existing consumers in Indonesia.

Smartfren: Mobile campaign wakes up Indonesia’s WOW generation

Case Study • MMA Smarties, Indonesia, Gold, 2021

Smartfren, the telecommunications company, wanted to increase brand consideration and engagement in Indonesia.

Jago: AI driven campaign provides strong launchpad for Jago

Case Study • MMA Smarties, Indonesia, Gold, 2021

Jago, the banking institution, aimed to become a leader in digital banking in Indonesia.

Shopee and Shein were the top shopping apps in 2021

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the top shopping apps by number of downloads in 2021.

Content is still king in 2022: What APAC brands can do to create successful mobile experiences

Opinion • Cindy Deng, January 2022

The app economy boomed during the pandemic as people embraced a mobile lifestyle and App Annie’s Cindy Deng lists the trends that marketers should consider when delivering content to build engagement with their audiences.

Connecting the dots from mini-golf and influenza to mobile gaming and COVID-19

Opinion • Ben Bring, January 2022

Drawing parallels between mini-golf and mobile gaming in a pandemic may seem peculiar, but Ben Bring, VP at AdColony explains how this this scenario offers marketers another way of reaching a wider, or conversely, an even more targeted audience.

The future of food retail: A spotlight on e-commerce

Article • Euromonitor , Research on WARC, January 2022

The packaged food industry skyrocketed during 2020 and has reinforced the need to prioritise online strategies to succeed in an increasingly digital world.

Digital marketing budgets accelerated in December

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of global marketing budgets by medium between July and December 2021.

Antibio Pro: Claymation superheroes

Case Study • MMA Smarties, APAC, Gold, 2021

Antibio Pro, a probiotic supplement brand, used a stop-motion cartoon to connect with families in Vietnam.

Kia: Sonet revs up with interactive voice ads

Case Study • MMA Smarties, APAC, Bronze, 2021

Kia, an automotive manufacturer, launched a campaign to establish itself in the Indian car market and promote its new model, Sonet.

Unilever Food Solutions (UFS): Killer recipe 2021

Case Study • MMA Smarties, APAC, Best in show, 2021

Unilever Food Solutions (UFS), a food service business, launched a campaign to promote 'Killer Recipes' in China to increase sales.

The Coffee House: The mysterious adventure to save the moon

Case Study • MMA Smarties, APAC, Gold, 2021

The Coffee House, a café chain, launched a campaign in Vietnam for the Mid-Autumn Festival.

Garnier: #GreenBeauty

Case Study • MMA Smarties, APAC, Silver, 2021

Garnier, a beauty product brand, launched a campaign in Indonesia to highlight its brand purpose to protect the environment and reduce plastic consumption.

UltraTech Cement: How UltraTech leveraged multiple mobile channels to establish itself as a home building companion

Case Study • MMA Smarties, Silver, X (Global), 2021

UltraTech Cement, a cement manufacturer, launched a campaign in India to address all end-to-end home building queries and establish the brand as the go-to for home building related information.

Domex: Disinfection alert system

Case Study • MMA Smarties, Silver, X (Global), 2021

Domex, a disinfectant brand, launched a campaign in India to drive awareness for the brand's superior disinfection and help ensure the safety of essential travelers at railway stations.

Excedrin: Game Over for Headaches

Case Study • MMA Smarties, Gold, X (Global), 2021

Excedrin, a pain relief, launched a campaign in America to drive awareness and increase household penetration and consideration amongst 18-24-year-olds.

Yili: Xiaomi's smart vending machine

Case Study • MMA Smarties, Gold, X (Global), 2021

Yili, a dairy brand, launched a campaign in China to trial a new, scientific way of delivering optimal beverages to consumers based on their body stats, driving brand differentiation, and enhancing its brand image.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
How to stay at the forefront of SEO trends

Article • Caitlin Robertson, WARC Best Practice, March 2020

A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
What's working in gaming 2021

Article • WARC Category Intelligence, September 2021

Global strategies, campaign updates and trends in gaming.
What we know about mobile marketing

Article • WARC Best Practice, April 2021

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.
How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.