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News • 21 January 2021
Data • Rob Clapp, WARC Data Points, January 2021
News • 23 December 2020
Article • Low Lai Chow, Event Reports, Digital Marketing World Forum Asia, August 2020
Data • Rob Clapp, WARC Data Points, December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Research Paper • Chongyu Lu and Rex Yuxing Du, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 394-406
Research Paper • Sungjun (Steven) Park and Byungho Park, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 381-393
Article • Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Case Study • Rituparna Dasgupta, Deepa Kharidaha, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Data • Rob Clapp, WARC Data Points, December 2020
Case Study • Chantelle Hurndell, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
News • 02 December 2020
Case Study • Yoohyun Kim, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Dania Valitova, Dmitry Anureev, Alexandra Kondrashtina, WARC Media Awards, Bronze and Most Scalable Idea Award, Effective Use of Tech, 2020
Case Study • Gilad Kat, WARC Media Awards, Gold, Effective Use of Tech, 2020
Case Study • Anupama Basu, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Yoohyun Kim, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Oscar Maalihan, Rhouel Rallos, Sujay Ray, Jeffrey Ng, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Carl Daji, Adeline Kwek, WARC Media Awards, Entrant, Effective Use of Tech, 2020
News • 27 November 2020
News • 26 November 2020
Case Study • Nicholas Short, Zoe Ren, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Rituparna Dasgupta, Ashutosh Paretkar, Rajani Ranjan, WARC Media Awards, Shortlisted, Best Use of Data, 2020
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Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Data • James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include: -
Article • Katrin Roscher, WARC Best Practice, November 2018
Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of the changes in key media habits by age group during the novel coronavirus (COVID-19) outbreak. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile. -
Article • D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.