Data
•
WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Opinion
•
Alex Brownsell, October 2020
2020 will go down as the year in which TikTok tipped into the media mainstream. Trevor Johnson, the social video app’s Head of Marketing, Global Business Solutions, Europe, tells WARC’s Alex Brownsell how brands should go about engaging – and selling to – its growing number of users.
Article
•
WARC Category Intelligence, October 2020
Global strategies, campaign updates and trends in the QSR category.
Data
•
Rob Clapp, WARC Data Points, October 2020
An overview of shopping app performance in Argentina, Brazil, Colombia and Mexico since July 2019.
Data
•
Zoe McCready, WARC Data Points, October 2020
A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.
Data
•
Rob Clapp, WARC Data Points, October 2020
An overview of device penetration for e-commerce by region.
News
•
05 October 2020
French cosmetics firm L’Oréal is one of the major brands pushing into conversational commerce by making themselves accessible to customers all over Southeast Asia, and with particular traction in Vietnam.
Article
•
Low Lai Chow, Event Reports, IAB SEA+India webinar, July 2020
Conversational commerce, or c-commerce, is emerging a key opportunity for brands to engage and connect with consumers in APAC.
Data
•
Rob Clapp, WARC Data Points, October 2020
This Media Owner Profile of Snapchat includes data on advertising revenue and daily active users by region (North America, United States, Europe, Rest of World).
Article
•
Natasha van der Pas, WARC Webinars, September 2020
Natasha van der Pas, Senior Strategist at Wunderman Thompson, discusses how brands including Starbucks, Shell and Disney have successfully tapped into the use of mobile gaming to increase customer loyalty, and outlines the mechanics that will drive success.
News
•
20 September 2020
The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just fol
Article
•
Yuri Ivanov, WARC Exclusive, September 2020
Joom’s co-founder reveals five lessons when building a better mobile commerce experience.
Data
•
Rob Clapp, WARC Data Points, September 2020
An overview of gaming's popularity among the Baby Boomer generation (those aged 56-64).
Case Study
•
Kunal Ghosh, Sourav Ray, WARC Prize for Asian Strategy, Gold and Early Adopter Award, 2020
Electronics giant Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.
Case Study
•
Matthew Nolan, Lauren Cadman, Nicholas Short, WARC Prize for Asian Strategy, Bronze, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.
Data
•
Rob Clapp, WARC Data Points, September 2020
An overview of gaming's reach in France, Germany, Italy, Spain and the UK.
News
•
14 September 2020
In terms of marketing team structure and ways of working, gaming companies are among the most advanced performance advertisers in the industry, and brands across categories can learn from their approach.
Article
•
Research on WARC, September 2020
At present, India is at the start of the digital audio and programmatic advertising journey, but significant education is still needed about the value of incorporating digital audio into media planning budgets.
Article
•
Mukta Lad, WARC Exclusive, September 2020
A discussion by the Mobile Marketing Association (MMA) and Twitter put forward insights around the untapped brand opportunities presented by gaming, especially amid the COVID-19 pandemic.
Article
•
Moving Walls, WARC Best Practice, September 2020
Moving Walls offers advice on how brands can use data to improve the effectiveness of outdoor campaigns.
News
•
09 September 2020
India’s fast-growing gaming and esports market – and the associated marketing opportunity – has been thrown into turmoil by the government’s ban on a number of Chinese apps, a decision which caught the popular mobile game PlayerUnknown’s Battleground
Opinion
•
Ken Harada, September 2020
Connected TV has much potential in Japan but its future remains undefined, as media owner efforts to develop a CTV marketplace to meet advertiser demands, are still in the early stages.
Data
•
Rob Clapp, WARC Data Points, September 2020
An overview of changes in global mobile app downloads, daily active users and average session length during the coronavirus (COVID-19) outbreak.
News
•
08 September 2020
In the pursuit of stand-out, engaging propositions, loyalty marketers have been turning to gamification, but that is now evolving into actual gaming for some of the world’s biggest brands.
News
•
07 September 2020
Asia’s unique and thriving mobile gaming ecosystem brings heightened consumer engagement and specific opportunities for the region’s brand marketers to explore; the latest WARC Guide explains what these are.
