Article
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Austin Scott, WARC Exclusive, January 2021
Guidance for marketers approaching connected TV advertising for the first time.
News
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22 January 2021
Understanding facial expressions, such as smiles and nose wrinkles, can help marketers assess the likelihood of a consumer sharing a video ad, according to a study published in the Journal of Advertising Research (JAR).
News
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21 January 2021
Tubi, the streaming service owned by Fox, reported a sharp rise in viewership during 2020 and a near doubling of streaming hours; it now has 33 million monthly active users.
Case Study
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DMA (UK), Gold, 2020
Klarna, a financial services brand, launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.
News
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20 January 2021
As streaming enters the mainstream of sports viewing, a new paper anticipates that fans will increasingly subscribe to a handful of services, expecting the ability to switch plans on and off as needed.
News
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18 January 2021
Digital advertising revenue in China grew by almost 23% in 2020, and the double-digit growth occurred even though average media spend fell by more than 15% between Q1 and Q3 because of COVID-19, according to a new report from independent consultancy
Article
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Rayhan Perera, WARC Exclusive, January, 2021
An introductory guide to shoppable video media opportunities for brands.
News
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13 January 2021
The worth of Asia’s online video market exceeded $30 billion for the first time in 2020, new research shows, as revenue from paid subscriptions overtook ad revenue, again for the first time.
News
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13 January 2021
Video game streaming might feel like quite a new medium, but the numbers are already colossal, according to new data from StreamElements, a streaming platform tools company, and measurement firm Arsenal.
News
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11 January 2021
Growing brands need to understand that TV advertising is not necessarily as expensive as they believe, but to get the full benefit they will need to adapt current online video techniques and invest in marketing performance analytics, says strategist
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of the number of subscription video-on-demand (SVOD) services used by households in the United States and Western Europe.
Case Study
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WARC Cases, 2020
Children’s education and entertainment brand Pants Bear launched in Malaysia with a content strategy tailored around cultural moments and learning activities.
Opinion
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Kenneth Pao, January 2021
Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of OTT TV content consumption by device and consumer preference for different ad loads.
News
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07 January 2021
Once vilified and legally challenged by media giants for sharing small chunks of their content without permission, YouTube has forged a new relationship with Hollywood – one that offers a win-win for both, says YouTube’s vice president of content par
Article
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Tom Roach, Research on WARC, January, 2021
Using Test Your Ad data from System1, this research provides advice to help scale-ups who are considering using TV advertising for the first time, a decision that can be riven with uncertainty.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US).
News
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23 December 2020
Livestreaming e-commerce has taken off in China and brought various problems in its wake, which the market regulation authorities in one province are addressing with the use of blockchain technology.
News
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21 December 2020
US retail giant Walmart and TikTok, the video-sharing platform that is hugely popular among young consumers, are joining forces to test a feature that will enable TikTok users to shop for Walmart fashion items without having to leave the app.
Article
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Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of the share of audiences who consider watching content on YouTube the same as watching TV across six European countries and the United States.
News
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18 December 2020
A new joint study from media intelligence firm Meltwater and e-commerce platform Shopee reveals how consumer behaviour and online commerce has evolved in Singapore this year during the pandemic.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of mobile and desktop consumption by activity.
Article
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Brightcove, Research on WARC, December 2020
This report uncovers insights that will aid media companies, broadcasters, OTT streaming services and content owners in charting their own future in OTT.
Article
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Rico Chan, WARC Exclusive, December 2020
Shoppable content provides a frictionless ‘browsing-to-buying’ window for brands.
