Article
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WARC Best Practice, October 2019
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short.
Article
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WARC Best Practice, July 2019
Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the use of online video.
Article
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Dominic Twose, WARC Best Practice, May 2017
This article explains how brands can create video creative that is engaging and brand-centric in order to reward viewers with relevance or entertainment and prevent early skipping.
Article
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WARC Best Practice, February 2017
This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.
Article
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Julian Saunders, WARC Best Practice, July 2016
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
Case Study
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Design Business Association, Design Effectiveness Awards, Bronze, 2020
Marks & Spencer, a supermarket chain, launched its range of plant-based food, Plant Kitchen, in the UK with blue themed packaging that celebrates the power of plants.
News
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02 June 2020
As clubs in Europe’s many leagues look toward a return, titans like Real Madrid are adapting to the sport’s socially-distanced next step, making its own changes and observing where fans are leading.
Article
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Alex Brownsell, Event Reports, Future of Media webinar, May 2020
Bose is anticipating a permanent change to campaign creation and distribution as a result of the COVID-19 pandemic.
Article
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Low Lai Chow, Event Reports, CatchOn webinar, May 2020
There are opportunities to be had from the COVID-19 pandemic, and brands in China are now reaping the rewards from supporting consumers during the crisis and adapting rapidly to digital channels.
Article
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Didrik Svendsen, WARC Exclusive, May 2020
Advice on how to work with influencers to deliver consumer engagement both during and after the COVID-19 pandemic.
Article
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Sam Peña-Taylor, Event Reports, Sports Pro Media Digital Transformation Conference, May 2020
Real Madrid has, like many other football clubs, seen its on-field operations stopped and replaced with digital work – this piece explores what it did and where it plans to go.
News
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21 May 2020
Advertisers in India have shifted media budgets to OTT channels in tandem with the spike in media consumption since lockdown measures were put in place on 25 March.
News
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20 May 2020
China’s retailers, big and small, focused on selling online out of necessity during the COVID-19 crisis – and livestreaming of content to sell goods proved a huge success.
News
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15 May 2020
Brands seeking to deliver a coronavirus-focused video message need to concentrate as much on the environment surrounding this material as the creative execution, according to a new study.
Article
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Stephen Whiteside, WARC COVID-19 Series, May 2020
Ambev, the brewer, has tapped the power of livestreaming to connect with Brazilian consumers during the COVID-19 pandemic.
News
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13 May 2020
The number of livestreaming users reached 560 million in China as of March this year, official figures show, a number that accounts for 62% of the country’s total number of internet users.
Article
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Jennifer Quigley-Jones, WARC Exclusive, May 2020
Offers advice on how to work with influencers on online video platforms like YouTube and TikTok during the COVID-19 lockdown.
Article
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Research on WARC, May 2020
Provides insights into the outlook of Indians towards the COVID-19 pandemic, the changing consumer sentiments, and evolving media consumption in India.
Case Study
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Isabelle Schnellbuegel, Carla Funk, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.
Case Study
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Jimmy George, Courtney Calvert, Annabelle Butler, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Non-profit gun safety organisation Change The Ref used the comedian Louis CK and his words about shooting victims to create a stand-up 'comedy' act to bring gun-control conversation into pop culture in the US.
Article
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Mobbie Nazir, WARC COVID-19 Series, April 2020
Explores the ways in which coronavirus is changing social media marketing.
Case Study
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Rosanna Irwin, Tamsyn O’Connor, WARC Awards, Shortlisted, Effective Social Strategy, 2020
World Wide Fund for Nature the wildlife conservation charity ran a Black Friday promotion with a twist to drive endangered animal adoptions in the UK.
Case Study
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Ellie Gogan-Tilstone, Lindsay Cardinale, Annabelle Butler, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Low-cost airline JetBlue launched a digital and social campaign offering travellers the chance to send themselves gift-wrapped to their families to improve the key metric of 'first choice airline' during the holiday season in the US.
Article
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WARC Best Practice, April 2020
AnyMind Group’s Vaibhav Odhekar provides an overview and guide to in-app advertising in India.
