Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Samsung, a tech brand, promoted its new S20 mobile phone in Australia by hiding microscopic codes in its creative.
Case Study
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Effies (Australia), Australian Effies, Bronze, 2020
Samsung, an electronics brand, connected with an Australian audience that was tired of 'authentic' influencer posts through a comedic music video and a mocking sponsored post.
Opinion
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Mark Melling, October 2020
Digital fan experiences like the NFL’s ‘Watch Together’ synchronised livestream are reinventing the way in which consumers enjoy live sports content.
Article
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Sam Peña-Taylor, Event Reports, Lions Live, October 2020
The CMO of US apparel company Levi Strauss explores lessons from the pandemic and where the brand goes next.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of the triopoly's (Alphabet, Amazon and Facebook) performance during the coronavirus (COVID-19) outbreak in Q3 2020.
Article
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Stephen Whiteside, Event Reports, EffWorks, October 2020
Analysis covering online video advertising by Orlando Wood, chief innovation officer at research firm System1, revealed various best practices for brands to follow.
News
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29 October 2020
Shopify, the Canadian e-commerce platform, has signed a deal with TikTok to allow its merchants to create and show shoppable content on the video-sharing site.
Article
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WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
News
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27 October 2020
Asia Pacific was already a leader in mobile adoption before COVID-19 struck and the pandemic has further pushed the channel to the forefront, with mobile playing a significant role in the purchase journey and mobile video now a priority for marketers
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of digital advertising spend in Europe by transaction mechanism since 2013.
News
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22 October 2020
As China’s economy continues to rebound in the third quarter, the spending habits and preferences of millennial and Gen Z consumers are crucial to the future wellbeing of the country’s consumer market, according to a recent study.
Article
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WARC Best Practice, October 2020
Explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short.
Opinion
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Alex Brownsell, October 2020
Video consumption soared during lockdown, including a notable spike in viewing on connected TV devices. Erica Probst, YouTube’s Head of Sales for UK and Ireland, talks to Alex Brownsell for WARC's Marketer’s Toolkit 2021 about how the platform is targeting both brand and activation ad dollars in 2021 and beyond.
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Opinion
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Alex Brownsell, October 2020
2020 will go down as the year in which TikTok tipped into the media mainstream. Trevor Johnson, the social video app’s Head of Marketing, Global Business Solutions, Europe, talks to Alex Brownsell for the WARC Marketer’s Toolkit 2021 about how brands should go about engaging – and selling to – its growing number of users.
Opinion
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Gabey Goh, October 2020
E-commerce platform Shopee found itself playing an increasingly central role in consumers’ lives thanks to COVID-19 and lockdown measures. Regional Head of Marketing, Agatha Soh, speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about staying relevant to users and what the future holds for live streaming and e-commerce in Southeast Asia.
News
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15 October 2020
Digital adspend in the UK dipped 5% in the first half of 2020, according to the latest IAB UK figures – this despite people spending significantly more time online during lockdown.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of growth in subscription video-on-demand services (Amazon Prime Video, Apple TV+, Disney+, HBO Max, Hulu, Netflix, Peacock) in the United States.
News
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14 October 2020
The lines between e-commerce and content platforms in China are starting to blur and Taobao, the country’s pre-eminent e-commerce platform, sees short videos playing an essential role in driving traffic and strengthening user stickiness; it’s a devel
News
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12 October 2020
Livestream shopping has taken China by storm and its growth shows no signs of slowing.
Article
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Alexander Wei, DLG, WARC Trends, October 2020
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Volvo, an automotive brand, created a platform around Omtanke, a Swedish word meaning care and consideration, to attract and better-connect with luxury buyers in Australia.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Gousto, a meal delivery brand, achieved stratospheric business growth by using influencer Joe Wicks to lead a range of challenges trying out various Gousto recipes live on the radio in the UK.
