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WARC Talks: Social commerce and the creator economy

Article • Ben Grubbs, Kris Boger and Emma Chiu, WARC Exclusive, January 2022

WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on social commerce and the creator economy.

What we know about marketing on Facebook

Article • WARC Best Practice, January 2022

What we know about marketing on TikTok

Article • WARC Best Practice, January 2022

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Exel Composites: For forward thinkers, by forward thinkers

Case Study • DMA (UK), Silver, 2021

Exel Composites, a fibreglass composite brand, used videos and 3D animation to educate consumers about its products.

The National: The Middle East Explained

Case Study • DMA (UK), Gold, 2021

The National, a Middle Eastern news source, relaunched in the UK and the USA to create a clear and unbiased view of the region.

Samsung: Don't Just Watch

Case Study • DMA (UK), Bronze, 2021

Samsung, an electronics brand, launched a segmented campaign that used wellbeing ambitions to encouraged UK consumers to buy the Galaxy Watch3 and use it to make healthy lifestyle changes.

PayPal: How our data-fuelled imagination made it a Christmas to remember

Case Study • DMA (UK), Gold, 2021

PayPal, a financial technology brand, positioned itself as the ultimate means to refresh old Christmas traditions and create new ones in the UK, US and Germany.

Sohonet: Realise Your Vision

Case Study • DMA (UK), Bronze, 2021

Sohonet, a community-of-interest network, increased sales and demand in the UK by launching a hero video and industry interviews with filmmakers.

Solace Women's Aid: #MakeItStop

Case Study • DMA (UK), Gold, 2021

Solace Women's Aid, a charity working to prevent abuse against women and girls, raised funds and awareness in the UK with its Christmas #MakeItStop campaign.

Salesforce: Developers YouTube Trust Campaign

Case Study • DMA (UK), Bronze, 2021

Salesforce, a software company, increased brand trust among its consumers by launching a paid media campaign on YouTube and purpose-built short-form video content.

OCBC Nisp: #Save20 director mix

Case Study • MMA Smarties, Indonesia, Bronze, 2021

OCBC, the financial services company, aimed to deliver both OCBC brand value and convert young people to use Nyala in Indonesia.

LACTOGROW: Dream big – grow happy campaign

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Lactogrow, the growing up milk brand, wanted to overcome its main competitors and establish prominence in the category in Indonesia.

Wardah: Heart to heart

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wardah, the cosmetics brand, wanted to own the Ramadan moment to strengthen its position as pioneer of Halal cosmetics in Indonesia.

Redoxon: Be new normal ready – #CesBeforeCus

Case Study • MMA Smarties, Indonesia, Silver, 2021

Redoxon, the vitamin brand, reinforced itself as the most trusted brand offering the most effective immunity protection in Indonesia.

S-26 Procal GOLD: The science behind exceptional #DariBelajarJadiHebat

Case Study • MMA Smarties, Indonesia, Bronze, 2021

S-26 Procal Gold, the growing up milk brand, aimed to reinforce its position as the advocate of exceptional learning and become mums' reliable partner in Indonesia.

Kopi Negeri: Filosofi Kopi Negeri

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wall's, the ice cream brand, launched a new ice cream in Indonesia.

Rejoice: Jeju rose "Mendadak K-Drama"

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Rejoice, the shampoo brand, saw an opportunity to launch affordable Korean-inspired shampoo in Indonesia.

Pond's: Age miracle #SekarangUntukNanti

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Pond's, the skincare brand, wanted to get young women to care about their skin amidst the pandemic in Indonesia.

Pantene: Sound of Rambut Maksimal

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Pantene, the hair care product brand, launched new packaging on its product in Indonesia.

NANKID: #SiapkanSekarang 2.0

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Nankid, the growing up milk brand, hoped to position itself as the trusted allergy prevention specialist that mums turn to in Indonesia.

Paddle Pop: Let children play

Case Study • MMA Smarties, Indonesia, Silver, 2021

Paddle Pop, the ice cream brand, attempted to build more meaningful connection with its audience in Indonesia.

Pocari Sweat: Get well soon

Case Study • MMA Smarties, Indonesia, Gold, 2021

Pocari Sweat, the sports drink brand, aimed to cover the wider issue of fevers during the COVID-19 pandemic and educate audiences with the main functionality of its product in Indonesia.

Global media inflation to reach 4% this year

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of global media inflation by medium in 2021.

Marketer's Toolkit: APAC Regional Trends Report 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.

L'Oréal Paris: #StandUp against street harassment

Case Study • MMA Smarties, APAC, Bronze, 2021

L'Oréal Paris, a beauty brand, partnered with Hollaback!, a non-profit organisation, to launch the STAND-UP campaign in Indonesia and combat street harassment.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
The WARC Guide to shoppable media

Article • WARC Best Practice, March 2021

A summary of new thinking and best practice on shoppable media.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
What we know about marketing on TikTok

Article • WARC Best Practice, January 2022

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.