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AT&T: The AT&T experience store

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In March 2020, AT&T, the telecommunications brand, launched the AT&T Experience Store as part of the AT&T Discovery District in Dallas.

Retail media networks: How they allow brand marketers to bounce back from the pandemic

Opinion • Vivek Kumar, August 2021

FairPrice Group’s Vivek Kumar says retail media networks bring brands closer to the customer online and their rapid rise as an advertising channel is because their impact has become easier to measure.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

Pepsi x Lay's: Playing soccer in supermarkets

Case Study • Carl Bou Abdallah, Elina Nambala, Lyoonjoka , WARC Prize for MENA Strategy, Entrant, 2021

Soft-drink brand, Pepsi, and Lay's potato chips created a record-breaking virtual chain of people passing a football to amplify its UEFA Champions League sponsorship in Saudi Arabia.

HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

Word-of-mouth is most popular way to discover brands in China

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), June 2021

An overview of brand discovery in China.

Kinder: Kinder Surprise Doorway

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Kinder Surprise, a confectionery brand, launched an augmented reality (AR) 360-degree experience in the UK to promote its Animal Adventures campaign.

Yili: Satine's organic hub

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Yili, a dairy products producer, used an online and offline campaign in China to promote Satine, an organic milk beverage.

Nestlé: Nutrition Cart

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Health initiative movement, Nestle United for Healthier Kids, partnered retailer Carrefour in a shopping experience designed to make healthy eating fun in the UAE.

What we know about point of purchase and in-store marketing

Article • WARC Best Practice, May 2021

Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.

Today’s trend in China, tomorrow’s trend worldwide? A “what if” peek at future marketing

Article • Low Lai Chow, Event Reports, Spikes X Campaign Asia event, March 2021

The world is looking to China for the future of marketing as it sets the trends in media and technology innovation – at the recent Spikes X Campaign Asia event, media agency Mindshare China shared what lessons brands can learn from them.

Walmart overhauls its ad business as it seeks major growth

News • 01 February 2021

Walmart Media Group, the retail giant’s ad sales arm, is being renamed Walmart Connect, which is launching new ad technology to enable brands to make better use of Walmart customer data and to connect with consumers in a “closed-loop, omnichannel env

Power of Connection: an omnichannel touchpoint approach for retail

Opinion • Nicola Niesl, December 2020

In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.

Marketers brace for changes in consumers’ shopping habits this Christmas

News • 09 December 2020

Big shifts in the way people plan to shop this festive season are leaving UK marketers fearful they are not ready to react and respond.

Cadbury: Out of The Box

Case Study • Kurush Dastur, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Cadbury Celebrations, the confectionary brand, used in-store augmented reality to surpass its Diwali sales target in India.

Aussie shopping preferences survive pandemic but online migration gathers pace

News • 10 November 2020

The Aussie consumer is shown to be something of an outlier when it comes to wanting to get back to the in-store experience, new research reveals.

Alibaba boosts New Retail strategy with Sun Art acquisition

News • 19 October 2020

Chinese e-commerce giant Alibaba is deepening its involvement in physical retailing by taking a controlling share in the country’s largest hypermarket network, Sun Art.

Christmas will be more important than ever for UK consumers

News • 11 October 2020

After enduring almost seven months of restrictions imposed to combat COVID-19, with little sign they will be eased as we head into winter, British consumers seem determined to make the most of this year’s Christmas shopping season.

Decathlon surfs fitness wave

News • 07 October 2020

The trend towards health and fitness and the robustness of at least some parts of physical retail is confirmed in new figures from the UK arm of French sports and leisure retailer Decathlon.

Dr Martens taps behavioural science for store design

News • 01 October 2020

A direct relationship with customers is core to British shoe manufacturer Dr Martens’ strategy, as much through its website as through its network of stores, which the brand has worked to enhance through shopper behaviour research.

How Dr Martens designs for shopper behaviour

Article • Sam Peña-Taylor, Event Reports, MRS Behavioural Science Summit, September 2020

The iconic British shoe brand brought behavioural principles into its store design using research from across the world.

Majestic and Naked: why loyalty matters in wine

News • 17 August 2020

Wine matters – Covid made that point abundantly clear – and for the now separate wine retailers, physical stalwart Majestic, and online DTC pioneer Naked, that fact has meant divergent strategies working well in the same category.

Digital channels lead way for Asian effectiveness

Data • Zoe McCready, WARC Data Points, June 2020

An overview of the lead media used by Asian campaigns in the Effective 100.

TV budgets cut at quicker rate than influencers

Data • Rob Clapp, WARC Data Points, May 2020

An overview of changes in media and marketing budgets by channel and region during the novel coronavirus (COVID-19) outbreak.

How Walgreens reached out to cancer patients who needed beauty advice

Article • Geoffrey Precourt, Event Reports, TMRE Digital Week webinar, April 2020

Walgreens, the pharmacy retailer, used its “Feel More Like You” campaign to meet the needs of cancer patients who wanted to look their best.

What we know about point of purchase and in-store marketing

Article • WARC Best Practice, May 2021

Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.
How Dr Martens designs for shopper behaviour

Article • Sam Peña-Taylor, Event Reports, MRS Behavioural Science Summit, September 2020

The iconic British shoe brand brought behavioural principles into its store design using research from across the world.
How sensorial marketing drives in-store sales

Article • Lona Meza, Event Reports, Brainy Bar 9, October 2019

Looks at neuro-research into how sensorial marketing can impact in-store sales.
Today’s trend in China, tomorrow’s trend worldwide? A “what if” peek at future marketing

Article • Low Lai Chow, Event Reports, Spikes X Campaign Asia event, March 2021

The world is looking to China for the future of marketing as it sets the trends in media and technology innovation – at the recent Spikes X Campaign Asia event, media agency Mindshare China shared what lessons brands can learn from them.
Winning the grocery growth challenge

Article • Ray Gaul, Anish Mashru and Matthew Botham, WARC Exclusive, October 2019

Grocery and supermarket formats are increasingly challenging for brand growth.