POP & in-store
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Opinion • Nicola Niesl, December 2020
News • 09 December 2020
Case Study • Kurush Dastur, WARC Media Awards, Entrant, Effective Channel Integration, 2020
News • 10 November 2020
News • 19 October 2020
News • 11 October 2020
News • 07 October 2020
News • 01 October 2020
Article • Sam Peña-Taylor, Event Reports, MRS Behavioural Science Summit, September 2020
News • 17 August 2020
Case Study • Mona Hassanie, Catherine Asseily, WARC Prize for MENA Strategy, Entrant, 2020
Data • Zoe McCready, WARC Data Points, June 2020
Article • WARC Best Practice, June 2020
Data • Rob Clapp, WARC Data Points, May 2020
Article • Geoffrey Precourt, Event Reports, TMRE Digital Week webinar, April 2020
Case Study • WARC Cases, 2018
Case Study • ANA, Gold, ANA International ECHO Awards, 2020
Opinion • Callum Saunders, February 2020
Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2019
Research Paper • Sohel Ahmed and Ding Hooi Ting, Int. Journal of Market Research, Vol. 62, No. 1, 2020, pp. 95-112
Data • Rob Clapp, WARC Data Points, January 2020
Case Study • IMC Awards (European), Bronze, Shopper Marketing, 2019
Case Study • IMC Awards (European), Silver, Brand Building (Outbound marketing), 2019
Case Study • IMC Awards (European), Silver, Sponsorship and Shopper Marketing, 2019
Case Study • DMA (UK), Gold, 2019
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Article • WARC Best Practice, June 2020
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike. -
Article • Phil Gault, WARC Best Practice, February 2018
Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing. -
Article • Brian Carruthers, Event Reports, Festival of Marketing, October 2019
Looks at how supermarket Tesco returned to profit after recording the largest ever loss by a UK retailer (£6.4 billion) in 2014/15. -
Article • Alex Brownsell, WARC Trends, April 2019
Examines how Walmart, Kroger and Target are exploring if, like Amazon, they too could exploit the customer data they possess and build an advertising business, with the aim of both increasing basket value and using ads to mitigate revenue losses. -
Article • Ray Gaul, Anish Mashru and Matthew Botham, WARC Exclusive, October 2019
Grocery and supermarket formats are increasingly challenging for brand growth. -
Article • Lona Meza, Event Reports, Brainy Bar 9, October 2019
Looks at neuro-research into how sensorial marketing can impact in-store sales.