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Data • Rob Clapp, WARC Data Points, September 2021
Data • Rob Clapp, WARC Data Points, September 2021
Opinion • Elizabeth Lane, September 2021
Data • Rob Clapp, WARC Data Points, September 2021
Data • Rob Clapp, WARC Data Points, September 2021
Data • Rob Clapp, WARC Data Points, September 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Data • Rob Clapp, WARC Data Points, August 2021
Article • Vero, Research on WARC, August 2021
Data • Rob Clapp, WARC Data Points, July 2021
Article • WARC Category Intelligence, July 2021
Opinion • Liz Song, July 2021
Data • Rob Clapp, WARC Data Points, July 2021
Case Study • SABRE Awards, EMEA, Gold, 2021
Case Study • SABRE Awards, EMEA, Gold, 2021
Data • Rob Clapp, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, June 2021
Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021
Data • Rob Clapp, WARC Data Points, June 2021
Article • Biprorshee Das, WARC Exclusive, June 2021
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Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. -
Article • WARC Best Practice, April 2021
A summary of new thinking and best practice on rethinking B2B marketing. -
Article • WARC Exclusive, February 2021
An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify. -
Article • WARC Best Practice, October 2020
Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • WARC Best Practice, March 2021
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
