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Diageo: Message in a Bottle

Case Study • DMA (UK), Silver, 2021

Diageo, an alcoholic drinks brand, increased sales during the COVID-19 pandemic by introducing personalised audio messages to online purchases.

Apple Podcasts overtakes Spotify in downloads

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of Apple Podcasts and Spotify's share of podcast downloads.

Sprite: These are not sounds of Sprite

Case Study • MMA Smarties, Indonesia, Gold, 2021

Sprite, the soft drink brand, increased brand awareness and engaged its audience during Ramadan in Indonesia.

Digital marketing budgets accelerated in December

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of global marketing budgets by medium between July and December 2021.

Global media inflation to reach 4% this year

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of global media inflation by medium in 2021.

Lux: #Unstoppable China

Case Study • MMA Smarties, APAC, Bronze, 2021

Lux, a personal care brand, launched a campaign in China to fight sexism and connect with Gen Z.

Marketing budgets accelerated strongly in November

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of global marketing budgets by medium between June and November 2021.

RTÉ Radio 1 fights back: Proving that emotionally connected listeners drive advertising impact

Case Study • MRS Awards Papers, Finalist, Media Research, 2021

RTE Radio 1, an Irish radio station, launched a campaign in Ireland to provide a detailed understanding of the current and future needs and behaviour of radio listeners and provide evidence of the effectiveness and value of advertising on the station.

The Guardian: Podcasting – full stream ahead

Case Study • MRS Awards Papers, Finalist, Media Research, 2021

The Guardian, a newspaper, launched a campaign in the UK to understand the key factors to inform podcast strategies across product, content and audience development, while retaining the existing listener base, and evolve the podcast offering.

77% of marketers to spend more on online video in 2022

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of marketers' planned media investment in 2022.

Global Ad Trends: 2022 – Where is the money going?

Data • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:

Global, Audio advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of audio advertising spend globally.

Global, Audio advertising spend (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of audio advertising spend globally.

ECI Media Management Inflation Report Q4 2021

Data • ECI, WARC Data, November 2021

A Q4 2021 update of ECI Media Management's Media Inflation Report explores trends in media inflation globally, by region and in key markets in 2021 and 2022.

Tesco: Little helps day

Case Study • Gregory Newman, Katy Harkness, WARC Media Awards, Bronze, Effective Channel Integration, 2021

Tesco, the supermarket, improved its reputation among consumers and delivered profit growth with its one-day Little Helps Day radio campaign in Britain.

Half of US podcast listeners are light listeners

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of podcast audiences in the United States.

What we know about radio and audio effectiveness

Article • WARC Best Practice, November 2021

Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI.

Digital audio, the popular post-pandemic media plan staple

Opinion • Katie Bowden, November 2021

New research from Global’s ad exchange DAX and MTM investigated advertiser perceptions of digital audio media.

TV accelerated its marketing budget growth in October

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of global marketing budgets by medium between May and October 2021.

TV and social advertising over indexes when compared to consumption

Data • James McDonald, WARC Data Points (Curated), November 2021

An overview of the global investment gap between advertising spend and media consumption.

Spotify to have more than 400m users by end of 2021

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of Spotify's monthly active users.

Dove: Pampers with audio and ASMR

Case Study • Loren Saguil, Clarysse Estremadura, WARC Awards for Asian Strategy, 2021

Dove Shower partnered with Spotify in the Philippines for a one-of-a-kind sensory campaign to boost engagement and grow sales.

Global Ad Trends: The Investment Gap

Data • James McDonald, Rob Clapp, Cinzia Petio, WARC Data, October 2021

This report summarises the latest research from WARC's Data platform, with a focus on the gap between advertising investment and media consumption. Key findings include:

Spotify, Active users, Q4 2016–

Data • WARC Data Points (Dynamic), October 2021

An overview of Spotify's monthly active users by user type and region.

Spotify, Revenue, Q1 2017–

Data • WARC Data Points (Dynamic), October 2021

An overview of Spotify's revenue by user type and country.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Ad Trends: 2022 – Where is the money going?

Article • James McDonald and Rob Clapp, WARC Data, December 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment forecasts for 2022/23. Key findings include:
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
What we know about radio and audio effectiveness

Article • WARC Best Practice, November 2021

Explores the current writing and thinking on the effectiveness of radio and audio, mediums with inherent persuasive strengths and track records of strong ROI.