Article
•
Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
News
•
21 January 2021
Products worth almost $250 billion were sold last year through WeChat, the Chinese messaging app, more than double the year before.
Case Study
•
DMA (UK), Gold, 2020
Tommee Tippee, a feeding bottle and childcare brand, launched its campaign Nipplevision: a baby bottle campaign that showed parents what they could do rather than telling them what they should do.
Case Study
•
DMA (UK), Gold, 2020
World Animal Protection (WPA), an animal welfare organisation, set out to pressure travel industry giants to stop promoting dolphin entertainment with its campaign Don't Be Fooled by a Smile.
Data
•
Rob Clapp, WARC Data Points, January 2021
An overview of the growth in consumption per user of major social apps in 2020.
News
•
18 January 2021
Documents reviewed by The New York Times provide some evidence that Facebook shelved a competitor product in return for preferential terms in a deal to join a Google-led ad auction alliance nicknamed Jedi Blue.
News
•
15 January 2021
A recent survey of 52 senior US ad buyers, conducted by investment bank Cowen in December, has revealed that Amazon’s share of their digital adspend is forecast to rise from 7% in 2020 to 11% in 2022.
Article
•
Rayhan Perera, WARC Exclusive, January, 2021
An introductory guide to shoppable video media opportunities for brands.
Article
•
Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Case Study
•
WARC Cases, 2019
Automotive brand Volkswagen earned media attention and grew conversion rate in Malaysia with an s-commerce campaign during the 12.12 online shopping festival.
Case Study
•
WARC Cases, 2020
Automobile brand Volkswagen brought attention to the issue of children’s car safety in Malaysia through a social-first content campaign.
News
•
07 January 2021
Brands looking to compensate for a loss of reach through traditional broadcast TV are turning to digital platforms; but they need to be wary of the quality and cost of that incremental reach, as the experience of Direct Line Group shows.
Data
•
Rob Clapp, WARC Data Points, January 2021
An overview of mobile e-commerce traffic growth and acquisition channels in Europe and North America.
News
•
06 January 2021
Tencent’s Honour of Kings is undisputedly the world’s most popular game, and in the mobile space its winning formula of compelling content, brief engagement, commerce and shareability has left rivals trailing.
News
•
24 December 2020
The emerging Gen Z segment has distinct preferences and is not impressed by established marketing plays.
News
•
23 December 2020
With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.
News
•
21 December 2020
US retail giant Walmart and TikTok, the video-sharing platform that is hugely popular among young consumers, are joining forces to test a feature that will enable TikTok users to shop for Walmart fashion items without having to leave the app.
News
•
18 December 2020
The idea that employees play a vital role in the customer experience is nothing new in commerce, but US retail giant Walmart is taking the notion one step further – by turning its workers into small-scale influencers, Modern Retail reports.
Data
•
Rob Clapp, WARC Data Points, December 2020
An overview of new digital activities in Japan during the coronavirus (COVID-19) outbreak.
Article
•
Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020
An IAB SEA+India webinar outlined how brands need to change their mindsets in order to better connect with Gen Z consumers.
News
•
17 December 2020
Social media grew up as a digital representation of our analogue world; its next phase will be truly native to the digital form – it’s time to start thinking about that idea.
Data
•
Rob Clapp, WARC Data Points, December 2020
An overview of consumers who have made a purchase via social media in the past six months across 11 markets.
Data
•
Rob Clapp, WARC Data Points, December 2020
An overview of mobile and desktop consumption by activity.
Article
•
WARC Best Practice, December 2020
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
Research Paper
•
Jeff Marshall, Becky Owens, Rogier Verhulst, ESOMAR Conference papers, Insights Festival, 2020
Social media network LinkedIn used narrative analytics to discover how it could avoid being tarred with the same distrusted brush as other tech and social media companies in the US.
