Sponsorship
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Research Paper • Lane Wakefield, Kirk Wakefield, Kevin Lane Keller, and Anne Rivers, Journal of Advertising Research, Digital First, December 2020
Research Paper • Keiya Mori, Tatsuaki Morino, and Fumiko Takeda, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 426-438
Case Study • Sian Kitchen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Oliver Scargill, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Imogen Bourke, Alana Zervos, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Louise Løbner Malmborg, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Sam Rosin, Amy Adelbush, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Shannon Toumey, Vanessa Wheeler, Victoria Shobe, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
News • 07 December 2020
Case Study • David White, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Amy Butterworth, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Chris Lloyd, Amanda Palenski, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Ellie Gogan-Tilstone, Kate Thuma, Annabelle Butler, WARC Media Awards, Grand Prix and Successful Sponsorship Award, Effective Use of Partnerships and Sponsorships, 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Article • Mukta Lad, Event Reports, Mumbrella Sports Marketing Summit, October 2020
Opinion • Alex Brownsell, November 2020
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • WARC Cases, 2019
Case Study • SABRE Awards, APAC, Sponsorship, Gold, 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
News • 30 October 2020
Data • Rob Clapp, WARC Data Points, October 2020
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Article • MediaSense, WARC Exclusive, March 2020
An exploration of how the global coronavirus outbreak might impact ad spend across paid media channels. -
Article • WARC Best Practice, February 2020
Examines how brands can build awareness and increase equity through effective sponsorship. -
Article • Admap Magazine, February 2020
A summary of new thinking and best practice on creating a sports sponsorship framework from Admap. -
Article • WARC Best Practice, February 2020
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl. -
Article • WARC Category Intelligence, February 2020
Global strategies, campaign updates and trends in sponsorship. -
Article • Alex Brownsell, WARC Trends, February 2020
Explores the evolution of sports media from a linear broadcast-dominated landscape to one characterised by mobile content consumption and addressable advertising.