Media costs by geography
Search Results Language
Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
Data •An overview of cost per click (CPC) and cost per action (CPA) by ad format and product vertical.
Data •An overview of the cost per thousand impressions for a 30-second Super Bowl spot between 1967-2018.
Data •An overview of Facebook cost per impression (CPM) between September 2017 and October 2018.
Data •An overview of Google search cost-per-click across five key industries and devices between 2014 and 2018.
Data •An overview of Chinese TV media inflation by channel.