News
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15 October 2020
Digital adspend in the UK dipped 5% in the first half of 2020, according to the latest IAB UK figures – this despite people spending significantly more time online during lockdown.
News
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05 October 2020
While ad spending around the world has been severely hit by the coronavirus pandemic, there at last signs of cautious optimism, according to the latest data from the World Federation of Advertisers (WFA).
News
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04 October 2020
India’s media and entertainment (M&E) sector should recover from its current levels and post 33% growth in 2022, following a contraction of 20% in 2021, according to a new report from KPMG India.
Data
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ECI, WARC Data, October 2020
An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.
News
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28 September 2020
A UK-government-backed campaign is to be launched this autumn aimed at profiling some of the country’s leading advertising and marketing brands.
Data
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WARC Data, September 2020
New calculations from WARC Data show that brands have invested more money in e-commerce services and less in conventional media platforms in the months following the COVID-19 outbreak.
News
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23 September 2020
Brands will spend $58.
Data
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James McDonald, Rob Clapp, WARC Data, September 2020
This report summarises the latest research from WARC's Data platform, with a focus on how brands are shifting ad budgets to drive online sales. Key findings include:
News
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03 September 2020
Total US ad spend across all media could be down 8% in 2020, but that figure from the IAB doesn’t tell the whole story: traditional media spending is set to fall by 30% while digital media will rise by 6%.
News
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25 August 2020
Total online advertising in Australia continued to slow in the second quarter of 2020, falling 12% year-on-year, but the full financial year total held steady at A$9.
News
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24 August 2020
Mobile ad spend for Q2 surpassed Q1 by 8% globally, with mobile video in high demand, according to a new report by PubMatic.
News
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11 August 2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached in 2025 – with 69% of Southeast Asian consumers expected to go digital by the end of the year.
News
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11 August 2020
Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, according to new research from Ipsos and the Australian Association of National Advertisers (AANA), in a waiting game for more stability around CO
News
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06 August 2020
The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
News
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04 August 2020
More than £1 billion was taken out of traditional advertising expenditure during the UK’s lockdown period, according to new data from Nielsen which finds that between March 23 and June 30 there was a 48% year-on-year drop in spend.
Opinion
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Keith Weed, August 2020
Adspend is set to rebound in the second half of the year and in 2021, but, says Keith Weed, the industry must continue to work hard to drive economic growth.
News
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29 July 2020
UK adspend rose 2.
News
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29 July 2020
After a 70% reduction in US adspend activities in the COVID-19 shadow, McDonald’s has accrued a “sizable marketing war chest” it intends to invest in the back half of 2020, according to Chris Kempczinski, the QSR’s president and CEO.
News
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28 July 2020
COVID’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94%) surveyed in a new report considering mobile ads effective.
Data
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James McDonald, Rob Clapp, WARC Data, July 2020
This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include:
News
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27 July 2020
The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during this time, according to a new WARC report.
News
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14 July 2020
UK marketing budgets have been slashed to their lowest levels in twenty years as figures in the Q2 2020 IPA Bellwether Report show a dramatic increase in the net balance of firms that have cut marketing budgets: from -6.
Article
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IAB Europe, Research on WARC, July 2020
Highlights key trends in attitudes to Digital Video Advertising.
News
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30 June 2020
In a sign of diminishing faith in social media platforms to police hate speech, a new WFA survey indicates that nearly a third of the world’s largest brands have cut spend or are likely to do so.
News
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17 June 2020
Asia Pacific’s ad market is set for a strong recovery in 2021, with growth of 8.
