News
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21 January 2021
As expected, UK marketing budgets continued to decline into Q4 2020, though less sharply than in Q3, but with recovery on the horizon, marketers are echoing consumer sentiments of macro gloom while also being more positive about the prospects for the
News
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15 January 2021
A recent survey of 52 senior US ad buyers, conducted by investment bank Cowen in December, has revealed that Amazon’s share of their digital adspend is forecast to rise from 7% in 2020 to 11% in 2022.
Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
News
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30 November 2020
Global advertising spend is on course to fall by 10.
Data
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James McDonald, Rob Clapp, WARC Data, November 2020
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption and cost inflation this year and next. Key findings include:
News
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24 November 2020
The Australian digital advertising market is showing signs of growth, recording an 11.
News
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09 November 2020
TV advertising volumes in India reached a five-year high in the week to October 30, according to the latest data from the Broadcast Audience Research Council India.
News
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06 November 2020
The 2020 US presidential election campaign has been extraordinary in many ways, not least because of the vast sums that have been spent on political advertising in comparison with previous years.
News
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29 October 2020
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have ful
News
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21 October 2020
UK marketing budgets shrank further in Q3, although at a less drastic rate than in the record-breaking previous quarter, the latest data shows.
News
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15 October 2020
Digital adspend in the UK dipped 5% in the first half of 2020, according to the latest IAB UK figures – this despite people spending significantly more time online during lockdown.
News
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05 October 2020
While ad spending around the world has been severely hit by the coronavirus pandemic, there at last signs of cautious optimism, according to the latest data from the World Federation of Advertisers (WFA).
News
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04 October 2020
India’s media and entertainment (M&E) sector should recover from its current levels and post 33% growth in 2022, following a contraction of 20% in 2021, according to a new report from KPMG India.
Data
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ECI, WARC Data, October 2020
An October 2020 update of ECI Media Management's Media Inflation Report, providing the latest global, regional and local inflation estimates for 2020 across key media.
News
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28 September 2020
A UK-government-backed campaign is to be launched this autumn aimed at profiling some of the country’s leading advertising and marketing brands.
News
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23 September 2020
Brands will spend $58.
Data
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WARC Data, September 2020
New calculations from WARC Data show that brands have invested more money in e-commerce services and less in conventional media platforms in the months following the COVID-19 outbreak.
Data
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James McDonald, Rob Clapp, WARC Data, September 2020
This report summarises the latest research from WARC's Data platform, with a focus on how brands are shifting ad budgets to drive online sales. Key findings include:
News
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03 September 2020
Total US ad spend across all media could be down 8% in 2020, but that figure from the IAB doesn’t tell the whole story: traditional media spending is set to fall by 30% while digital media will rise by 6%.
News
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25 August 2020
Total online advertising in Australia continued to slow in the second quarter of 2020, falling 12% year-on-year, but the full financial year total held steady at A$9.
News
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24 August 2020
Mobile ad spend for Q2 surpassed Q1 by 8% globally, with mobile video in high demand, according to a new report by PubMatic.
News
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11 August 2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached in 2025 – with 69% of Southeast Asian consumers expected to go digital by the end of the year.
News
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11 August 2020
Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, according to new research from Ipsos and the Australian Association of National Advertisers (AANA), in a waiting game for more stability around CO
News
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06 August 2020
The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
News
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04 August 2020
More than £1 billion was taken out of traditional advertising expenditure during the UK’s lockdown period, according to new data from Nielsen which finds that between March 23 and June 30 there was a 48% year-on-year drop in spend.
