Special Olympics Belgium: Dare to Sponsor
Brand Special Olympics Belgium
Agency LDV United
Advertiser Special Olympics Belgium
Special Olympics Belgium encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
The brand launched a fully-integrated B2B campaign that targeted major brands to encourage them to support Belgium's top athletes on social media.
The campaign garnered 16 million views and convinced 10 of Belgium's major brands to start a new partnership with Special Olympics.