Simon Collister and Cristina de Balanzo, December 2021
Neuroscience helps to confidently predict a campaign’s effectiveness, before it launches, says Simon Collister PhD, Director of Unlimited’s Human Understanding Lab and Cristina de Balanzo, Ph.D. Director at Walnut Unlimited.
Neuro-Insight CEO Peter Pynta argues that it’s time for your brand to stop sitting on the fence and that tapping into neuroanalytics to measure the response to a brand’s social stand can help you land the jump.
This article summarises key insights from a series of papers on new ad testing methods which are driven by advances in technology and neuroscience and must focus on consumers' rational and emotional drivers.
MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Out-of-home (OOH) advertising brands JCDeaux UK, Clear Channel and Posterscope joined forces in cross-industry collaboration to carry out their study Moments of Truth and proved the effectiveness of using contextually relevant messaging in digital OOH advertising (DOOH).
Bendigo Bank, a retail banking company, improved brand salience in Australia by launching a series of TV spots, video and digital display ads as the results from the Royal Commission into Misconduct of the banking industry were set to be announced.
Jif, a peanut butter brand, highlighted the superior taste of Jif peanut butter with its humorous campaign That Jif'ing Good that showed consumers would go to any lengths for a taste of Jif's peanut butter.
ESPN, a sports channel, marketed the release of its ten-episode documentary series The Last Dance as if it were a feature film and resulted in historic numbers of fans tuning in to watch it in the USA.