Mukta Lad, Event Reports, FUTR Asia Summit, October 2021
GSK Consumer Healthcare’s Shawn Roy examines the key consumer and marketing trends that brands need to look at over the next five years as the world moves from the pandemic to endemic stage of COVID-19.
MRS Awards Papers, Finalist, Healthcare Research, 2021
Holland and Barrett, a wellness retailer, conducted a research study with Harris Interactive in the UK to better understand what wellness means to people, in order to establish its role in supporting wellness.
MRS Awards Papers, Finalist, International Research, 2021
The Foreign, Commonwealth & Development Office (FDCO), a government department, launched an international campaign to enable and empower business leaders and individuals around the world to tackle climate change, focusing on carbon reduction and biodiversity.
Coors Light, a beer brand, supported the efforts of Tom Flores, a Latino former football player for the Las Vegas Raiders, to be accepted into the Pro Football Hall of Fame – an honour he had been consistently denied despite his football achievements.
Hewlett Packard Enterprise (HPE), a software company, engaged IT decision makers in the healthcare sector in the US by creating a digital banner campaign that used x-ray images to show problems it could help fix.
Ally Kingston and Louise McLaren , WARC Best Practice, November 2021
New research unlocks fresh insights into 42% of the UK population – moderate citizens whose voices aren’t typically part of online climate dialogue and who aren’t necessarily being actively considered by brands and by the advertising industry.
Generation X is often overlooked by advertisers, however brands must reflect the independent spirit of this demographic in order to engage them, as many Generation X-ers do not recognise their depiction in contemporary advertising.
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