Creativity & research
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Article • Chasson Gracie, Joshua Richards, Daniel Pozzebon, Kevin Keane, Jasmin Amin , WARC Exclusive, January, 2021
Article • Tom Roach, Research on WARC, January, 2021
Article • DVJ Insights, Research on WARC, January, 2021
News • 18 December 2020
Article • Holger E. Metzger , WARC Exclusive, Spotlight China, December 2020
Research Paper • Rohit H. Trivedi and Thorsten Teichert, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 439-451
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Research Paper • Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and Shih-Ting Kao, Journal of Advertising Research, Digital First, November 2020
Research Paper • Maitreyee Patki and Jayanth Narasimha, ESOMAR Conference papers, APAC, 2020
Research Paper • Minh Nguyen, Kosuke Yoshida and Tomoya Naohara, ESOMAR Conference papers, APAC, 2020
Research Paper • Ramanathan Vythilingam, ESOMAR Conference papers, APAC, 2020
Article • Graham Page, WARC Exclusive, November, 2020
Article • Low Lai Chow, Event Reports, DigiCon Omni, October 2020
Article • Ana Jiménez Núñez and Leander Sodji, WARC Exclusive, November 2020
News • 09 November 2020
Research Paper • Colin Campbell and Erin Pearson, Journal of Advertising Research, Digital First, October 2020
Article • Stephen Whiteside, Event Reports, EffWorks, October 2020
News • 29 October 2020
Article • Stephen Whiteside, Event Reports, EffWorks Global 2020
News • 26 October 2020
Research Paper • Fabian Jalife and Tomas Gross, ESOMAR Conference papers, Latin America, 2020
Article • Stephen Whiteside, Event Reports, Lions Live, October 2020
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Article • Phil Barden and Dr. Nick Carnagey , Research on WARC, April 2020
Explores new research into the changes in consumer motivations during the Covid-19 crisis, as opposed to before. -
Article • WARC Evidence, January 2020
Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether thy help to create shortcuts in consumers’ minds that make brands more memorable and impactful. -
Article • Strategy Toolkit, Strategy Toolkit
This article looks at the nuts and bolts of bringing a marketing strategy to life - how to write a creative brief, and how to brief it successfully. -
Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • Dominic Twose, WARC Best Practice, January 2020
This article explores the importance of building strong branding into marketing activity and how to develop brand assets. -
Article • WARC Evidence, March 2020
Details how marketers should be using creativity to drive effectiveness by looking at studies that prove the link between the two and advising on successful creative strategy.