WPP Atticus Awards

Honouring original thinking in communications

Browse latest papers


About the Awards

Open exclusively to professionals working in WPP companies worldwide, WPP’s Atticus Awards honour original thinking in communications.

The most recent Awards were announced in August 2017 and a selection of winning papers are available to read here on WARC.

Find out more about WPP and the Atticus Awards

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Grand Prix

political polling

Head or Heart – The Conflicts of Political Polling

Author Alexander Wheatley
Agency Lightspeed, London

The predictions people make about themselves in polls are not always correct and they are not always truthful.

A study showed that predictions can be shifted with even the slightest change of presentation, so to help respondents make an informed prediction, it is essential to be careful about the information they are given and how it is delivered.

Researchers should not rely on any one piece of evidence but should invest in a multi-method approach.


Advertising

Winner

The Advertising Agencies of the Future Will Be Open Sourced

Author Ajinkya Pawar
Agency Phoenix Ogilvy, Colombo

Merit

The Essential Metrics to Analyze for Keyword Research Success

Author Paul Shapiro
Agency Catalyst, Boston

Merit

Where Are My Super Bowl Ads?

Author James Cahill
Agency Geometry, London

Branding and Identity

Winner

Cultural Value: Mastering the New Marketing Currency

Authors Izzy Pugh and Helen Firth
Agency Kantar Added Value, London; New York

Highly Commended

Group XP Experience Index

Authors Iain Ellwood and Tim Greenhalgh
Agency Group XP and Fitch, London

Merit

#Cultural Impact - The New Challenge for Global Brands and How to Master it

Author Alessandra Cotugno
Agency Young & Rubicam, London

Media and Communications Planning

Winner

The Death of the Demographic

Author Lyndon Morant
Agency Mindshare, Tokyo

Merit

Finesse the Campaign Through Copy Testing

Author Daren Poole
Agency Kantar Millward Brown, Sydney

Strategy

Highly Commended

All Avenues Open: Managing through the uncertainty of the Trump era marketplace

Author J Walker Smith
Agency Kantar Futures, London

Merit

The Software of Evermore

Authors Koen Speelmeijer and Frank Delmelle
Agency These Days, Antwerp

The Nature and Value of Insights

Winner

The Velocity 12 Markets

Author Kent Wertime
Agency Ogilvy & Mather, Bangkok

Merit

The Rise of the Machines - Programmatic Commerce and the Digital Retail Revolution

Authors Patrick Munden, Minos Makris and Hugh Fletcher
Agency Salmon, Watford

Digital Communications and Research Methodologies

Highly Commended

Interaction 2016

Author Rob Norman
Agency GroupM, New York

Merit

Connecting Data - How DMPs Can Power Better Research

Authors Phil Sutcliffe and Sam Curtis
Agency TNS London; Kantar London

Under 30 Essay

Joint Winner

Purpose as sin and salvation

Author Eric Tsytsylin
Agency Ogilvy & Mather, New York

Joint Winner

Social purpose is essential, but it's no longer enough

Author Matilda Scullion
Agency The Partners, London