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WARC

Warc.com is the most comprehensive marketing information service in the world. It gives you access to:

  • Thousands of award winning case studies – from the IPA, Effie Worldwide and many more that reveal the campaign strategy of the world's leading brands.
  • Articles and Best Practice guides that explain the 'how' and 'why' of marketing challenges – each guide offering an introduction and overview of an issue plus a list of recommended further reading.
  • Market intelligence, including trend reports, ad forecasts, brand profiles, conference reports and more
  • Industry news and email alerts including daily news analysis

Find out more about warc.com

WARC Data

WARC Data is an online service providing detailed coverage of the world's key advertising and media markets.

A subscription will provide you with the latest advertising expenditure data from 80 global markets, authoritative adspend forecasts for 12 key countries, a comparison of global media costs and forecasts of media inflation. You will also have access to a range of media usage statistics and useful benchmarking tools.

Why subscribe?

  • Identify and anticipate global advertising and media trends
  • Produce budgets and business plans based on authoritative forecasts
  • Benchmark media costs by market, medium and target audience
  • Make better decisions based on reliable data

Find out more about WARC Data

Gunn Report

Gunn Report is the global index of excellence in advertising.

Since 1999, it has ranked the world's best creative work, based on its performance in awards shows around the world. The full Gunn Report rankings, creative library and research studies are now part of WARC. A subscription to Gunn Report also includes access to the WARC 100, the world's best advertising based on performance in strategy and effectiveness awards.

Why subscribe?

  • Discover the world's best creative campaigns, agencies, networks, brands and countries with the annual Gunn 100 ranking of creativity.
  • Find the campaigns that deliver for clients, brands, agencies, networks and countries with the annual WARC 100 ranking of effectiveness.
  • Track the media performance of campaigns, brands, agencies and countries with the annual Gunn Media 100 ranking of media excellence.
  • Search the the Gunn Library for award-winning creative work across print, film, OOH and digital since 1999.
  • Gain insights from exclusive analysis and research on creativity and its role in driving effective marketing.

Find out more about Gunn Report

AA/WARC Expenditure Report

Detailed quarterly advertising expenditure data and forecasts for all major media in the UK.

Produced by WARC in partnership with the Advertising Association, the Expenditure Report provides detailed and authoritative advertising expenditure data for all major media.

Every quarter, the UK media are surveyed to produce the UK's most reliable adspend figures. In addition to providing these, the Report includes comprehensive advertising forecasts for the next two years, helping agencies, analysts, media owners and advertisers with budgeting, forecasting and risk analysis.

The Report is available exclusively online, meaning that you have access to this vital data as soon as it becomes available. Data can be downloaded in Excel format, making it easy to work with.

Find out more about the AA/WARC Expenditure Report

Admap

Admap: April 2016

If you're on the lookout for new ideas and the latest thinking, Admap is for you.

Admap magazine is a unique forum for the propagation of new ideas, insight and evidence of effectiveness in marketing communications across the globe. All articles are written by practitioners, experts in their field. For half a century, Admap has built an unrivalled reputation for thought leadership, innovation and best practice in brand communications.

When the need to stay on top of the latest thinking has never been so vital, Admap is your essential resource.

Find out more about Admap

Journal of Advertising Research

Journal of Advertising Research

The respected quarterly journal for advertising research, published with the Advertising Research Foundation.

The Journal of Advertising Research is a research and development publication for professionals in all areas of marketing, including media, advertising and communications.

It is published quarterly for The Advertising Research Foundation and promotes effective practice by combining business-orientated academic research with expert learning from leading marketers. The Journal of Advertising Research combines commercial practicalities with scholarly rigour.

Find out more about the Journal of Advertising Research