Co-Creation: The Source of all Wisdom – or the Blind leading the Blind?
Dr Sheila KeeganCampbell Keegan
INTRODUCTION
This paper grew out of mild irritation at the faddish and ubiquitous use of the term co-creation applied to any activity labelled 'research' which involves a group of people, either face to face or as part of an online community, doing something – often experiencingsomething – together. Meanwhile, traditional research techniques, such as focus groups or depth interviews, steered by a professional researcher and involving thorough analysis and interpretation are, in some quarters, being dismissed...