Tapping into brand conversations on Twitter and Facebook

Geoffrey Precourt
WARC Online

Glam Media - whose first product, glam.com, positioned the company as a go-to online fashion information provider - has grown its focus to include health and wellness, shopping, luxury items, a new male-focused site (brash.com) and, most recently, a web-consolidation business in the form of Tinker.com.

This, Glam Media's latest venture, is a service that follows what Joe Lagani, vp/brand sales, calls "event streams" in real-time as they develop on various social-networking sites (most notably, Twitter and Facebook.)

So, when Oprah makes some odd kind of digital history by posting her first tweet, Tinker.com consolidates not just the original comment but a variety of feedback in one consolidated package: