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Opinion
09 April 2020 To mark its tenth anniversary, WARC’s Managing Editor – Case Studies, Lucy Aitken, analyses previous winners of the WARC Prize for Asian Strategy to see how strategy will evolve across the region and announces a new Special Award.
News
09 April 2020 E-commerce and its ability to decrease costs and increase efficiency is well suited to times of crisis such as these, and while brands need to be mindful of lessons learned during the last recession, they also need to think about what they can do ...
News
09 April 2020 Effectiveness authority Peter Field has adapted tried and tested lessons and new insights on the current COVID-19 situation – here’s what you need to know.
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09 April 2020 At a time when marketing budgets are being cut, it’s imperative that marketers plan accordingly and are able to demonstrate to the C-suite the value of continued investment, according to a Singapore consultant.
News
09 April 2020 Chinese coffee giant Luckin Coffee, currently embroiled in a storm over falsified sales figures, has been propelled to the top of the downloaded apps charts as consumers rush to cash in on free drinks.
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09 April 2020 Conagra Brands, the food manufacturer, has seen a spike in trial for brands that were previously “forgotten” by many consumers, but that have grown in relevance due to the spread of COVID-19.
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09 April 2020 US sports broadcasters, facing a dramatic loss of content since the cancellation of professional competitions because of COVID-19, are increasingly turning to e-sports to fill the gap.
News
08 April 2020 An analysis of the recently released three WARC Rankings – Creative 100, Media 100 and Effective 100 – has identified nine common marketing themes used by highly successful brands.
Opinion
08 April 2020 Fake news, online harassment, extremism – digital platforms are invariably at the centre of such activities and that’s because of the flaws inherent in their design.
News
08 April 2020 With media already bought for this month, frozen food brand Birds Eye has chosen to create a new and relevant campaign in just 18 days rather than going dark during the current coronavirus outbreak.
News
08 April 2020 Effective TV marketing in these unprecedented times requires a new kind of messaging, concludes a new report from US industry body VAB.
08 April 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
08 April 2020 Every week WARC from Home will guide you round the latest thinking on a key topic, pointing you in the direction of must-read articles, seminal research papers and essential webinars, to ensure you are top of the class when we all finally return to office life.
News
08 April 2020 Campaigns for Tanqueray gin in Spain, e-commerce platform Tmall in China and broker TD Ameritrade in North America are among the 20 that have been shortlisted for the Effective Innovation category of the 2020 WARC Awards.
08 April 2020 As part of WARC's special series on Marketing in the COVID-19 crisis, David Tiltman, VP Content at WARC, interviews Oliver Feldwick, Global Head of Innovation, The&Partnership, to discuss how brands can respond to the threat of recession and start to prepare for post-COVID-19 times.
08 April 2020 It’s an unprecedented time for humanity and thus communications and advertising too. Jessica Perri appeals to creatives everywhere to pitch in with ideas.
News
08 April 2020 With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.
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07 April 2020 Chewy, the online retailer selling pet food and supplies, has enjoyed a “higher degree of marketing efficiency” from its communications, and is seeing many new customers turn to its site as they stay indoors due to COVID-19.
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07 April 2020 Concerns about how the COVID-19 outbreak will impact finances are growing – but people still expect the national and international situations to be worse than their own, according to the latest wave of coronavirus research from GlobalWebIndex.
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07 April 2020 China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
News
07 April 2020 Consumers in Indonesia are shifting towards a more ‘health and hygiene’ focused lifestyle, according to a recent survey by SurveySensum in partnership with the Mobile Marketing Association (MMA), as the country continues efforts to stem the spread ...
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07 April 2020 Ahead of the launch of its Series X console, the Microsoft-owned gaming giant is planning to go bigger, as the tussle for market supremacy moves beyond the hardware and into the world of streaming; the competition is changing too.
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07 April 2020 New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals (81%) are putting planned ad campaigns on hold because of the COVID-19 outbreak.
News
06 April 2020 Online gaming was already booming in Asia-Pacific even before government-ordered lock downs – and now it’s hit a new high.
Opinion
06 April 2020 The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman. It’s important brands understand what consumers will and won’t tolerate.