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News
21/09/2020 The use of blockchain technology in qualifying impressions in digital advertising can increase return on ad spend by as much as 14%, according to research from the Trustworthy Accountability Group (TAG).
Opinion
21/09/2020 With no minimum standards, ad refresh is a Wild West; it’s time, says Babac Vafaey, to agree on best practice and to focus on engagement.
News
21/09/2020 A battle for “eyeballs” will play a central role in sorting the winners and losers in the evolving digital-commerce marketplace, meaning that brands and retailers need to master personalised messaging at scale.
News
21/09/2020 The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just ...
News
21/09/2020 Consumer spending habits are rapidly changing and brands need to adapt to the opportunities to cater to a ‘new normal’ of remote working and altered shopping frequency, a new study says.
News
21/09/2020 Numerous studies have demonstrated a surge in streaming, gaming and other online activity since the coronavirus pandemic forced people to spend more time at home, yet there also has been an uptick in more traditional pursuits – and guitar sales are ...
News
18/09/2020 Advertisers should understand consumer views on the environmental impact of different media channels when they develop campaigns, according to a study published in the Journal of Advertising Research (JAR).
News
18/09/2020 Local brands in Singapore have been hit hard by the COVID-19 pandemic, experiencing double-digit negative growth, according to a new report by the Singapore Tourism Board (STB) and Visa.
News
18/09/2020 There are serious concerns about whether many cinemas in the US will be able to survive the pandemic, especially after disappointing returns for Tenet, the $200m spy-fi thriller directed by Christopher Nolan that was supposed to give a lift to the ...
News
18/09/2020 Young Chinese people born after 2000 epitomise one of the paradoxes of modern China: as the country’s economy hurtles into modernity, the dominant intellectual stance hews toward conservative, Confucian ideals – brands need to take note.
News
18/09/2020 Children’s spending habits in the UK shifted decisively towards online games since lockdown began earlier this year, according to a new survey that also found children have been saving record amounts of their pocket money.
News
18/09/2020 Emerging platforms are creating new dynamics in the way people interact with and influence each other, and consume and distribute content, consequently impacting how brands should approach online communities.
News
18/09/2020 Investing in sustainable innovation can help brands win a growing market share of spending by increasingly environmentally conscious consumers, new research suggests.
News
17/09/2020 Europe saw a 35% rise in e-commerce app installs during the coronavirus pandemic – 12% higher than during the final-quarter holiday shopping season in 2019 – underlining the need for brands to establish a shopping app strategy.
News
17/09/2020 Livestreaming is entrenched across Asia, driving sales in Southeast Asia’s recent 9.9 Super Shopping Day and even forming part of government policy in China; with Amazon and Facebook also exploring livestream shopping opportunities, brands ...
News
17/09/2020 Coca-Cola, Nike, Singtel and Zomato are among the 22 brands whose campaigns have been shortlisted for this year’s WARC Prize for Asian Strategy, a search for the smartest strategic ideas from Asia’s marketing industry.
News
17/09/2020 Brands need to be aware of the power and impact of featuring members of under-represented communities in their marketing, according to Matt Story, senior director/global innovation marketing at Visa.
News
17/09/2020 Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...
News
17/09/2020 A new framework aimed at giving advertisers a far greater understanding of their ads’ reach and frequency across all media is to be road-tested in the US and UK, the World Federation of Advertisers (WFA) has said.
News
16/09/2020 News that ByteDance, the owner of TikTok, has reached a “technical partnership” with US tech firm Oracle for TikTok’s US operations opens the way for advertisers to continue spending on the platform.
16/09/2020 COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they acquire real human insights.
News
16/09/2020 OOH has been one of the hardest-hit channels during lockdowns but anecdotal evidence suggests that, as these ease and people begin to move about again, brands in Southeast Asia are looking to integrate audience-driven mobile and OOH campaigns.
News
16/09/2020 An analysis of the results of this year’s WARC Prize for MENA Strategy reveals key takeaways for the region’s marketers looking for growth opportunities, from finding niche audiences in smaller markets to developing more resonant touchpoints.
News
16/09/2020 Anheuser-Busch InBev, the brewer, has enjoyed success with a livestreaming program that built connections with consumers during COVID-19.
News
16/09/2020 Sales of smartphones by value were down 20% during the first seven months of the year in Asia Pacific, the latest data shows.