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News
02 July 2020 Marketers could benefit from using attention as a unit of trade when buying media, instead of relying on the opportunity or potential to view an ad.
News
02 July 2020 UK advertising still falls far short of representing the LGBTQ+ people positively, a new survey has found.
News
02 July 2020 Food delivery is a huge market in China but most of that is focused on individual consumers; logistics business SF Holdings has come at this from a different angle, launching FengShi, a WeChat Mini Program which aims to deliver meals to corporate ...
News
02 July 2020 Retailers boycotting Facebook are likely to see the biggest adverse effects as brand consideration drops by 25% and purchase intent by 8%, according to researchers at Saïd Business School, University of Oxford.
News
02 July 2020 Free, ad-supported mobile gaming has rocketed under lockdown, amid what has been a fruitful period for game developers.
Opinion
02 July 2020 WARC’s Chiara Manco looks at brands that have successfully tapped into Pride month to show support to the LGBTQ+ community.
News
01 July 2020 Times Radio is an ongoing brand campaign, according to Times Newspapers’ general manager, and one which ties in with the title’s pricing strategy.
News
01 July 2020 Spending in Asia-Pacific on luxury goods is set to contract by 3.4% this year – a fall, compared to last year, of $2.1 billion, as consumers rein in spending on expensive items and focus on smaller treats instead.
01 July 2020 The Creative Effectiveness Lion is one of the most prestigious awards to win at Cannes – here, the 2021 jury president explains what she will be looking for.  Winning a Creative Effectiveness Lion is hard.
News
01 July 2020 With Chinese customers increasingly disloyal, the modern Chinese marketer is focused on marketing to address disloyalty; but it is customer retention that is ripe for innovation, and this is where brands should be investing resources.
News
01 July 2020 All agencies across Europe see addressable TV or connected TV as key digital video growth areas for the next 12 months, according to new research from IAB Europe, but measurement remains an  issue.
News
01 July 2020 Etisalat Misr in Egypt, Donner Sang Compter in Lebanon, Saudi Telecom Company in Saudi Arabia are among the brands shortlisted for the WARC Prize for MENA Strategy 2020, alongside global brands like Burger King, Nissan Patrol and OMO.
News
01 July 2020 Marketers should turn their investment decisions towards the present moment and respond to major concerns around racial injustice and COVID-19, according to Bozoma Saint John, the new CMO of streaming giant Netflix.
01 July 2020 To bounce back from an unfortunate annus horribilis, brands and media owners must take a new, more localised approach to OOH advertising.
News
01 July 2020 In a sign of diminishing faith in social media platforms to police hate speech, a new WFA survey indicates that nearly a third of the world’s largest brands have cut spend or are likely to do so.
30 June 2020 The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences.
News
30 June 2020 New Delhi’s ministry of consumer affairs is compiling the country’s first ever government-designed code of conduct for advertisers and agencies, in a move designed to curb unfair practices and misleading claims.
News
30 June 2020 Facebook is facing a boycott from major advertisers including Levi’s, Unilever, Diageo, Verizon and Coca-Cola pulling spend in protest at the platform’s lax attitude to misinformation and hate speech – will it change Facebook? As with most stories ...
Opinion
30 June 2020 With the call to be “vocal for local”, there’s never been a better time to be a local brand in India.
News
30 June 2020 Over the last ten years, the importance of responsibility to consumers in relation to making brand choices has tripled, according to new BrandZ data.
News
30 June 2020 Procter & Gamble, the consumer-packaged goods manufacturer, is making sure that its marketers and supply chain experts are more closely aligned to meet the rising demand on e-commerce platforms.
News
30 June 2020 The branded facemask has arrived: Uniqlo, owned by Japan’s Fast Retailing, is just one of several retail and sportswear brands that have responded to consumer demand and moved into the mask market.
Opinion
30 June 2020 P&G’s work proves how market leadership is bound to a willingness to embrace and encourage societal change, writes WARC’s Chiara Manco.  When Cannes Lions awarded P&G the Brand Marketer of the Decade, its Chief Brand Officer, Marc Pritchard stated: “It’s important now, as ever, to continue to use our voice and creativity to be a force for good, a force for growth and a force for change.” It’s that last word, ‘change’, that can offer an insight into the FMCG giant’s leadership.
29 June 2020 Following a week of livestreamed talks from Lions Live, a digital-content platform run by Cannes Lions, Stephen Whiteside, WARC’s Reports Editor, looks at the biggest takeaways from five days of inspiring thought leadership.
News
29 June 2020 TikTok, the Chinese short-form video-sharing platform, has launched a new portal that brings together its marketing solutions for brands under one roof.