Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel.

The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. MMA content on Warc includes best-in-class mobile marketing case studies from the annual Smarties Awards and International Journal of Mobile Marketing articles.

For more information, please visit

Browse the latest MMA Smarties Awards on WARC

Contact Details
Global Headquarters
41 East 11 Street, 11th Floor
New York, NY 10003

+ 1 646 257 4515