SABRE Awards APAC 2023
Benchmarking the best PR work from across the globe.
Platinum
Streetcode
HP
Edelman
Indonesia
HP partnered with education partner, Prestasi Junior, to create a paper-based four-week coding course to start closing the digital gap for the future Indonesian workforce.
Diamond
A year of transformation
Mobile Premier League
In-house
India
Mobile Premier League introduced a fire-side chat series featuring weekly interviews with different teams to grow the business, restore the trust of players and bring regulatory clarity to the industry.
The missing chapter
P&G Whisper
Leo Burnett India
India
Whisper launched The Missing Chapter movement with a film to spark a conversation on the need for a mandatory chapter on menstrual hygiene to be included in the Indian school curriculum.
Addressing 'cost of life', not just living
Suicide Prevention Australia
In house
Australia
Suicide Prevention Australia developed the Suicide Prevention Australia Community Tracker (SPAct), which increased awareness of suicide prevention and helped combat rising inflation rates which coincided with higher suicide risk.
Rethinking energy in Southeast Asia
Wärtsilä Energy
Ogilvy & Mather, Ogilvy / Miltton / Hill & Knowlton Strategies / Greenhouse Group
Indonesia / Philippines / Vietnam
Wärtsilä released a 36-page thought-leadership report to open up discussions with existing and new key stakeholders on how to change mindsets around energy in Southeast Asia.
Say pain!
Daewoong Pharmaceutical
Prain Gobal Inc.
Indonesia
Daewoong Pharmaceutical created the 'Say Pain!' picture book as an Augmentative and Alternative Communication (AAC) to help people with developmental disabilities express their symptoms to family and medical staff.
Gold
Heals on wheels
Hyundai
KPR
APAC
Engineering change
Gillette India
Genesis BCW
India
Democratising courage in the world’s largest democracy
Mountain Dew
Edelman India
India
Ruggboots – rugs you can wear
Koala
Weber Shandwick
Australia
#LetHerGrow
Dove
Edelman
Thailand
Stress buying center
USJ LLC
Dentsu Public Relations Tokyo
Japan
Leveraging PR to smash the gender wealth retirement gap
Super Fierce
Third Hemisphere
Australia
Degustation
KFC Australia
Ogilvy PR Sydney
Australia
Chocolaterie
Mr. Bucket
W Communications
Singapore
Come and say g’day
Tourism Australia
MSL India
India
Solar beehive
Hanwha
Innocean Seoul
South Korea
#SesaForGreenerGood
Vedanta Sesa Goa
First Partners
India
Uplift social equity – creating an equitable workplace for all
EY
In house
Asia
PropXTech 2022/23
Hongkong Land & Sino Group
In house
Hong Kong
Leading the future of logistics
J&T Express Singapore
The Hoffman Agency Singapore
Singapore
The longest red scarf
Skyworth
Edelman China
Greater China
Gaming landscape study 2022
HP
Edelman India
India
Small repair shop guide
Tencent
In house
Greater China
Pay what you want
Circles Life
The PR Group
Australia
Equipping the travel community for sustainable travel
Booking.com
Allison+Partners Singapore
Asia
More than blue
Johnson & Johnson
WE Communications
Indonesia / Philippines
Decoding 37 trillion cells
Lenovo ISG
Zeno Group
Asia
Together in SMA – back to school
Biogen China
Shixiang Group
Greater China
Midnight moozart
National Federation of Agricultural Cooperative Associations
Dentsu
Japan
Get2It – national bowel cancer screening program
Cancer Council and the Department of Health and Aged Care
Herd MSL Sydney
Australia
AIDS avatar
Taiwan AIDS Society & Taiwan AIDS Nurse Association
Golin Taipei
Taiwan, China
Digital transformation built for small business
Visa Taiwan
The Hoffman Agency
Taiwan, China
Fitchix
Honest Eggs Co
VMLY&R Melbourne / Mindshare Melbourne / BCW Australia
Australia
Landing down under
Little Moons
History Will Be Kind
Australia
#AllInclusivePhotoProject
Celebrity Cruises
History Will Be Kind
Australia
Creating ripples of change with impact entrepreneurs in Asia-Pacific
EY
In house
Asia
Atlassivan
Atlassian
Ogilvy PR Sydney
Australia
CEO China visit
Intel
Ogilvy Beijing
Greater China
Your companion to drive growth through pet wellness
i-Tail Corporation Public Company
Ogilvy & Mather Thailand
Thailand
Clearing confusion – vaccine effectiveness
AstraZeneca
GCI Health
Asia
Helping Ukraine from New Zealand
Anastasiya Gutorova
Alexander PR
New Zealand
Creating unforgettable EMOI travel memories
Hotels.com / Expedia
Weber Shandwick
Japan
#CheatTheHeat
Doritos
Leo Burnett India / Edelman India
India
New life begins with a cup of Zhuyeqing Tea
Zhuyeqing Tea
In house
Greater China
We got this ft. David Beckham
adidas
Current Global
Singapore
Grow green
Booking.com
In house
Thailand
Dubai expo
Malaysia Pavillion
Edelman Malaysia
Malaysia
Postpartum escape room
Thyseed
BlueFocus
Greater China
House of healers
Mind You Mental Health Systems
Ogilvy & Mather Philippines
Philippines
Working remote – bringing digital literacy to India’s tribal youth
Meta
Weber Shandwick India
India
The next chapter
Abbott
Weber Shandwick India
India
Feels like the first time
Expedia Group
Weber Shandwick
Japan / South Korea
Own your future – envisioning maritime possibilities
Singapore Maritime Foundation
Archetype Singapore
Singapore
Freedom to be #EveryWoman
Roche Diagnostics
In house
Asia
Truly integrated, truly digital
DHL
In house
Asia