SABRE Awards EMEA 2023
Benchmarking the best PR work from across the globe.
Platinum
#CyberflashingIsFlashing
Bumble
Hope & Glory London / Broadcast Revolution London
United Kingdom
Bumble, the dating app, launched a UK advocacy campaign against cyberflashing, resulting in widespread media coverage and a new parliamentary bill.
Diamond
The most inclusive airline in the skies
Virgin Atlantic
Tin Man London
United Kingdom
Virgin Atlantic showcased its inclusive hiring practices and uniform policy that promoted the business as ‘the most inclusive airline in the skies’.
500 tonnes light
Anglo American
M&C Saatchi London
United Kingdom
Anglo American showcased its commitment to sustainability with a media campaign centred around new mining technology to win valuable endorsements.
Clinician of the future
Elsevier Health
WE Communications Seattle
Netherlands
Elsevier promoted an internal brand with new research into the post-pandemic future of the medical profession.
People make places – C-suite LinkedIn to build brand and reputation
ISS A/S
Fourtold
Denmark
ISS A/S improved its external profile and standing among employees by developing a C-suite communications strategy on LinkedIn.
A colourful year in communications
AkzoNobel
Cirkle PR London
United Kingdom
AkzoNobel delivered a series of campaigns in the UK across its brands that aligned with the business’s purpose, ‘People. Planet. Paint.’
Gold
Electric holiday in Slovakia
Škoda Auto Slovensko
Wiktor Leo Burnett / Socialists Bratislava / PR Clinic Bratislava / PHD Media Bratislava
Slovakia
Mind race
ASICS
Golin London
United Kingdom
Getting the nation talking... in BSL
Cadbury Fingers
Tin Man London
United Kingdom
Heritage heroes
AkzoNobel
Cirkle PR London
United Kingdom
Happy birthday from Earth
Husqvarna
Prime Weber Shandwick
United Kingdom / Sweden
Launching #Merky FC
adidas and #Merky Foundation
Midnight Club Shoreditch / Hope & Glory London
United Kingdom
Getting Gen Z financially fit!
Experian
Brands2Life
United Kingdom
Greggs x Primark
Greggs
Hope & Glory London / Drummond Central Gateshead
United Kingdom
Sixty60 swindler
Checkers Sixty60
Retroviral Digital Communications
South Africa
Outhorse your email
Visit Iceland
M&C Saatchi Talk London
Iceland
The green pub guide
Heineken
Cirkle PR London
United Kingdom
Entertainment on demand Q3 UK streaming market results
Kantar
Axicom
United Kingdom
Polish cities of the future 2050
Saint-Gobain Group
Icon Strategies Katowice
Poland
Second life container
DP World
Edelman
United Arab Emirates
Work for humankind
Lenovo
3 Monkeys | Zeno London
United Kingdom
Blank canvas
VCCP London / Fight or Flight London
United Kingdom
Connected – working together towards an inclusive, digital future
Vodacom
WE Communications Johannesburg
South Africa
The period act
Kiwi
Trigger Oslo
Norway
#DontMissYourVaccine
NHS South East London Integrated Care System
Lynn London
United Kingdom
No pricks parlour
Dexcom
Allison+Partners
United Kingdom
Back from depression
Janssen Poland
Hill + Knowlton Warsaw
Poland
SE donates
Anthony Nolan
W Communications London
United Kingdom
Plasticwork
Keep Sweden Tidy & National Museum of Science & Technology
BCW Stockholm
Sweden
The inaugural Arabian leopard day
The Royal Commission for AlUla (RCU)
Hill+Knowlton Strategies Abu DhabiDa
Saudi Arabia
#22WeekWait
Deutsche DepressionsLiga
Weber Shandwick Berlin
Germany
The all inclusive photo project
Celebrity Cruises
Good Relations
United Kingdom
Insomnia – the drop off
OTO CBD
The Romans London
United Kingdom
Rebuilding history
Xbox
Edelman London
United Kingdom
Be you. Period
Lil-Lets
Retroviral Digital Communications
South Africa
The last photo
Campaign Against Living Miserably
Hope & Glory London / adam&eveDDB London
United Kingdom
Creating the national databank
Virgin Media O2
Missive London / Hope & Glory London / Broadcast Revolution London
United Kingdom
United by our purpose
Sanofi
Satellite My Love Paris / FutureBrand Paris
France
Because life needs more time, we offer all our jobs starting from 60%.
Swiss Federal Railways
Farner Consulting
Switzerland
Rethinking disruption
Philip Morris International
In-house
Global
Brexit tracker
EY
Edelman London
Europe
Stirring up a “shame free” conversation around intimate female grooming
Gillette Venus
In-house
Germany
The Ecover refillery
Ecover
The Romans London
United Kingdom
Fight for what counts
Global Fund
Edelman Public Relations
Global
A year of green innovation
City of Lahti
TBWA/Helsinki
Finland
Helping Amigo Loans survive
Amigo Loans
Lansons
United Kingdom
It wasn't the pipes that caused the huge Vistula River's disaster
Amiblu
Publicis Dialog / Maurent PR
Poland
The cost of inequality
Fondation Des Femmes
Edelman Public Relations
France
What on Earth is the value of space
Inmarsat
Ogilvy PR London
United Kingdom
This is Brooklyn
Brooklyn Brewery
Richmond & Towers London
United Kingdom
New definition of love
Aboslut
PR Clinic Bratislava / JandL Bratislava
Slovakia
The block of untold stories
Dr.Max Group
Ogilvy Romania
Romania
Tag the game
Persil
Golin
United Kingdom
Miss diagnosed
Livi
The Romans London
United Kingdom
Bodyright
UNFPA
Edelman Public Relations
Global
Chuckle trophy
Papa Johns
W Communications London
United Kingdom
Grenfell Platinum Jubilee street party
Justice4Grenfell
Here Be Dragons London
United Kingdom
The sunken bar
Carlsberg Sweden
BCW Stockholm
Sweden
Kids cup
UBS
In-house
Switzerland
Explain it with a heart... of augmented reality
AstraZeneca
BCW
Spain
Prostate cancer prevention – no more excuses!
Slovak Urological Society
Seesame Bratislava
Slovakia
Pumps on parade
Elvie
Don't Cry Wolf
United Kingdom
Only nans
OfCom
3 Monkeys | Zeno London
United Kingdom
The hornicultural society
Relate
Ogilvy PR London
United Kingdom
The power of a storyline to highlight existing products
Shoprite
KAMuses
South Africa
One size doesn't fit them all
Durex DLG
MSL The Practice Bucharest
Romania
Join the police
The Lithuanian Police
Fabula
Lithuania
Inspiring millions of (grand)parents to give secondhand toys
Marktplaats
Mediacom / Happiness Brussels / Bijl PR
Netherlands
Jobs for Ukrainian refugees
UA Talents
MSL Berlin
Europe
Help us find you!
Hungarian Post
The Lounge Group
Hungary
50th Anniversary of UNO
Mattel
In-house
France
Eres gamer y no lo sabes
Multiópticas
LLYC Madrid
Spain
Backing club & county – #TheToughest
AIB
Wilson Hartnell Dublin
Republic of Ireland
My green pasta
Unione Italiana Food
INC
Italy
The journey of light
Riyadh Art / Noor Riyadh
Hill & Knowlton Strategies
Saudi Arabia
Cut food waste. Cut mortgage.
Matvett
Trigger Oslo
Norway
A real/ly important job.
Almega Serviceföretagen
Spotlight Communications Stockholm
Sweden
Upcycling with Wall's Max
Unilever
Golin Istanbul
Turkey
Cinema for victory
MHP
MHP Communications
Ukraine
Misfits 2.0 anti-prom
Spotify
Hill & Knowlton Strategies London
United Kingdom
The big rewild
innocent
Frank PR London
United Kingdom
Europe's energy future
Wärtsilä Energy
Kurio / Greenhouse Group
Europe
The last mile
International Committee of the Red Cross
Weber Shandwick Switzerland
Global