Liam O'Brien: Liam's lifesaving list – a campaign to save a life that changed an industry

The O'Brien Family and BCM Group created The Lifesaving List to raise awareness about the state of the Stem Cell Register, encourage an increase in stem cell donations, pressure the government to make changes to how the register is supported, and help Liam O'Brien find a stem cell match to save his life.

Executive summary

Liam O'Brien, a young father of two was diagnosed with a rare form of blood cancer in 2022. Like all blood cancer patients, his only chance for a cure was a stem cell transplant. But Australia's Stem Cell Register was dying. Stem cell donations had been in constant decline for years. This was largely due to a lack of public awareness around the need for donations and the fact that simple mechanisms to find stem cell matches were not approved in Australia. Specifically, the use of cheek swabs to find potential donors.

To help, we created a grassroots...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands