Microsoft: Changing the Game

Microsoft, a technology company, launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.

Campaign Purpose

Video games let us experience community, connection, and a chance to enter new worlds where we can do incredible things. But those with limited mobility have been left out. The video game industry has long ignored players with limited mobility. As a result, gamers with limited mobility would either hack together hodgepodge tools and homemade controllers or had to spend a lot of money on a custom controller just to be able to play. For most, gaming was impossible. As the brand committed to empowering everyone to achieve more, Microsoft designed the first controller for gamers with limited...

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