Campaign Purpose
Unprecedented global connectivity is contributing to the decline of indigenous languages. On average, one language dies every 14 days. While New Zealand's te reo Maori has seen an increase in revitalisation efforts, learning opportunities remain limited. Just 3% of the population speak te reo fluently.
As a Kiwi company and leader in technology, Spark - New Zealand's largest telco - was in a unique position to help and deliver on their purpose: to help all of New Zealand win big in a digital world.
Our vision was to provide Kiwis with a more accessible and easier way to...