Summary
Clinique's challenge was two-fold:
- Demystify the #1 concern among Black and Latina women -dark spots (i.e., hyperpigmentation). Provide an easy, proven-on-darker-skin solution. Hyperpigmentation is an acute concern that varies widely across darker skin tones – even within families. It is not openly spoken about, creating a sense of isolation and anxiety. Treatment options are confusing and not clearly developed for, nor tested specifically on darker skin tones.
- Be an industry leader in authentically representing multi-ethnic women whose beauty has historically been marginalized. Although there has been industry progress toward inclusiveness, it has often been one-dimensional. The Clinique team aspires...