Summary
Millennials have been watching insurance commercials their whole lives, but what do they really know about how insurance works? Our research shows that 58% of millennials find it difficult to understand what their home and auto insurance policies really cover. This knowledge gap is concerning as this generation is in their peak home-buying and asset-building years.
Travelers has been in the insurance business for over 160 years and has a deep commitment to caring for our customers. However, our brand isn't as well known among younger consumers. To deliver on our promise of care and educate customers, we needed...