Creating cultural advantage
This article is part of a series of articles from the WARC Guide to creating cultural advantage. Read more
Clients are increasingly looking to agencies to provide strong, out-of-the-box thinking that is differentiated and “market-first”. Introducing cultural diversity in agency teams is a great way to go beyond the standard mindsets and tap into fresh perspectives when solving client challenges. Yet, harnessing this diversity in thinking requires the right support structures around teams to ensure harmonious and productive relationships.
This four-point framework – Policy, Practice, Provision and (Im)Perfection – is a combination of hard and soft...