Creating cultural advantage
This article is part of a series of articles from the WARC Guide to creating cultural advantage. Read more
The strongest brands in Southeast Asia are those that people still want even amid economic challenges. They at once anticipate and meet the evolving consumer needs in our rapidly evolving region and reinforce local relevance across cultures. Strong brands are proven to sustain business through economic volatility and recover more quickly.
But beyond that, they predispose a consumer to you by creating a product or service that people are willing to pay more for, ultimately generating significantly...