Ananas Anam and Dole Sunshine Company: Piñatex

United States fruit company Dole created Piñatex, a leather alternative made from pineapple leaves, to help fulfil its sustainability pledges.

Campaign details

Title: PiñatexBrand: Ananas Anam + Dole Sunshine CompanyProduct: Ananas AnamIdea: L&CCountry: USA

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Video ReleaseYouTube, Facebook19/07/202129/07/20213Global

Relevance for Creative Strategy?

In 2020, Dole Sunshine Company boldly re-centered their business operations by making five purposeful and public commitments towards creating a better world.

The most ambitious one: achieving zero fruit loss from operations by 2025.

It's a big, bold promise to make, let alone keep in ten years, much less...

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