Campaign details
Title: The Elections EditionBrand: AnNahar newspaperProduct: NewspaperIdea: Impact BBDOCountry: United Arab Emirates
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
Online posts | Online | 02/02/2022 | 31/05/2022 | 15 | LEBANON |
Outdoor empty newsstands | Beirut | 02/02/2022 | 03/02/2022 | 50 | LEBANON |
Unprinted paper | Beirut | 02/02/2022 | 31/05/2022 | 1 | LEBANON |
Relevance for Creative Strategy
As Lebanon was going through compounding crises, with necessities getting scarcer every day, the government menaced to cancel a decisive parliamentary election due to an absurd reason: a shortage of paper and ink necessary to...