Campaign details
Title: Bring home the budBrand: BudweiserProduct: Budweiser beerIdea: Wieden+KennedyCountry: USA
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
Social / Digital | Facebook, Instagram, Twitter, Snapchat | 18/11/2022 | 26/12/2022 | 9 | Global |
OOH / In-Stadium | Jumbotron @ FIFA World Cup Finals, Fieldboards | 18/11/2022 | 26/12/2022 | 64 | QATAR |
Stunt / Installation | On-the-ground special outdoor build-outs | 18/11/2022 | 26/12/2022 | 7 | ARGENTINA, BRAZIL, SOUTH KOREA, SPAIN, THE NETHERLANDS, UNITED KINGDOM, USA |
Live Event / Experiential | BudX Experiences, On-Premise, Champions Parade | 18/11/2022 | 26/12/2022 | 1 | ARGENTINA |
Relevance for Creative Strategy
Pivoting...