Dove: Reverse Selfie

Health and beauty company Dove ran Reverse Selfie, a multichannel global campaign, to drive sales, boost brand health and challenge unrealistic beauty standards.

Campaign details

Title: Reverse selfieBrand: DoveProduct: DoveIdea: OgilvyCountry: United Kingdom

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Online FilmYouTube, Facebook, LinkedIn, Twitter, Instagram, TikTok21/04/202123/04/203365000000Global
Print AdsDaily Mail, Metro, The I, Women's own, You Mag, Good Housekeeping26/04/202117/06/2021100UNITED KINGDOM
OOHStorm Digital screens 1600px x 400px Landscape 448px x 576 Portrait26/04/202109/05/2021146Global
OOHJC Decaux screens Digital 48s26/04/202106/05/2021100Global

Relevance for Creative Strategy

This campaign is relevant...

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