Grupo Estratégico Pae: Morning After Island

Honduran non-governmental organisation Grupo Estratégico PAE created Morning After Island, a physical activation and social media campaign, to overturn a national ban on emergency contraception (EC).

Campaign details

Title: Morning After IslandBrand: Grupo Estrategico PAEProduct: Human rights activismIdea: Ogilvy HondurasCountry: Honduras

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
ONLINE VIDEOYoutube, Facebook, Instagram, Twitter, TikTok, Website, News Media.15/02/202108/03/20231200Global

Relevance for Creative Strategy

Creative strategy can change law.

For years, Grupo Estratégico PAE, the lead NGO struggling bravely to overturn the ban on the morning after pill in Honduras, faced overwhelming headwinds: no media budget, no support from the private sector, zero institutionalized sexual health...

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