Campaign details
Title: Self-Check OutBrand: K-LynnProduct: K-LynnIdea: Leo BurnettCountry: United Arab Emirates
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
Website, Social, Instore | K-Lynn Website | 04/02/2023 | 30/06/2023 | 13 | Middle East & Africa |
Relevance for Creative Strategy?
With more than 40% of Arab women having never scheduled a mammogram (despite numerous breast cancer awareness campaigns in the region), and with early detection increasing survival rates by 99%, K-Lynn, a lingerie brand in UAE catering to women's intimate needs, encouraged Arab women to practice early...