M&M’s: Spokescandies On Pause

Confectionery brand M&M’s ran a PR stunt during Super Bowl season to drive sales and conversation in the United States, contributing to record sales.

Campaign details

Title: M&M's - Spokescandies on pauseBrand: M&M'sProduct: M&M'sIdea: BBDO New YorkCountry: USA

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Post Superbowl - Press ConferenceTV/OLV/Social12/02/202331/03/2023175USA
Character Storyline - Red/EbayWebsite27/01/202312/02/20231000USA
Character Storyline - Green/Jazerai Allen LordSocial - Instagram & TikTok30/01/202307/02/2023150000000USA
Character Storyline - Yellow/PeoplePrint24/01/202324/01/202480000000USA
Character Storyline - Purple/Cheryl PorterSocial - Instagram & Tiktok30/01/202307/02/202349999978USA
Character Storyline - Brown/Cheddar...

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