P&G Whisper: The Missing Chapter

Sanitary napkin brand Whisper ran the Missing Chapter, an educational campaign, to grow penetration and sales in India.

Campaign details

Title: The missing chapterBrand: P&G WhisperProduct: Sanitary napkinsIdea: Leo BurnettCountry: India

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Film, Print ad, wall art, news channel, pack sleeves, ticker, petitionYouTube, Facebook, Instagram, website, local walls in India, News7 chann, RPlus channel, Dinamani18/02/202231/03/20221000INDIA

Relevance for Creative Strategy

The taboo surrounding periods in India is an existential threat to the sanpro category. Worse, it blights the lives of billions of girls, and damages the prosperity of India. This...

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