Poker: Influencers’ Friends

Poker Beer created the Influencers’ Friends campaign, growing consumption by 1.5%, achieve 120m reach and increase social media interactions 100% in Colombia.

Campaign details

Title: Influencers' FriendsBrand: PokerProduct: Poker BeerIdea: DDB ColombiaCountry: Colombia

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Instagram StoriesInstagram15/06/202231/08/202235COLOMBIA

Relevance for Creative Strategy

The most valuable influencers are reserved for global brands with huge budgets; for a local brand like Poker, being next to them is impossible. So we decided to break the rules of influencer marketing, by enlisting the best friends of the country's most famous celebrities; our new gang is not famous, but they...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands