Popeyes Louisiana Kitchen: Chicken Wars

Quick service restaurant Popeyes Louisiana Kitchen ran the #ChickenWars campaign to change consumer perceptions, grow same-store sales and achieve 5bn impressions.

Campaign details

Title: Chicken WarsBrand: Popeyes Louisiana KitchenProduct: Popeyes ChickenIdea: GSD&MCountry: USA

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
TweetTwitter21/02/202021/02/20201USA

Relevance for Creative Strategy

#ChickenWars started when a strategic, two-word, unpaid tweet sparked "one of the most successful fast-food product launches ever," sold a 10-week supply of Popeyes Chicken Sandwiches in eight days and forever changed the brand.

And it didn't happen by chance. Popeyes "instant" success was a year in the making as we market-tested our...

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