Sickkids Foundation: House of Legends

Toronto’s Hospital for Sick Children, aka SickKids, created VS, a five-year campaign to raise $1.5bn for a new building.

Campaign details

Title: House of LegendsBrand: SickKids FoundationProduct: Service - healthcareIdea: CossetteCountry: Canada

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
TV SpotBroadcast TV03/10/202230/12/20221CANADA

Relevance for Creative Strategy

In 2016, Toronto's Hospital for Sick Children, or SickKids as it's affectionately known, was named the #1 pediatric hospital in the world.

However, this national treasure is housed in a failing building. Clinical spaces are cramped and inefficient. State-of-the-art modern equipment is too big to fit through door frames, so...

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