Unesco X Polycam: Backup Ukraine

Backup Ukraine was created by the United Nations Educational, Scientific and Cultural Organization and Polycam to help Ukrainian citizens protect their cultural heritage after the Russian invasion.

Campaign details

Title: Backup UkraineBrand: UNESCO x PolycamProduct: Backup UkraineIdea: Virtue WorldwideCountry: USA

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
OnlineInstagram15/03/202213/04/202310Europe

Relevance for Creative Strategy

The only way to save something as vast in scale as a country's complete architectural and sculptural heritage is by putting the power in the hands of the people.

Backup Ukraine uses cutting-edge mobile technology to allow every citizen of Ukraine to do something that was once reserved for big-budget movie studios...

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