Wendy’s: Still Fresh. Never Frozen.

Quick service restaurant chain Wendy’s used social media for the Still Fresh, Never Frozen campaign to grow brand affinity and sales among 18–34 year olds in the United States.

Campaign details

Title: Still fresh. Never frozen.Brand: Wendy'sProduct: Wendy's full menu.Idea: VMLY&RCountry: USA

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Social PostsTwitter | Facebook | Instagram | Twitch | Spotify21/02/202031/12/2023999USA

Relevance for Creative Strategy

Prior to Wendy's, most brands used social media as a customer service channel or to post brand-safe media. Wendy's needed people to fall in love with its brand, and we operated from the simple truth that people don't love businesses. They love people....

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