Campaign details
Brand: CarlsbergBrand owner: Carlsberg Foundation and Carlsberg ShareholdersAgency: Live Nation Marketing PartnershipsCountry: United KingdomIndustry: Beer & ciderMedia channels: Events & experiential, Mobile & apps, Online video, Packaging & design, Social media, Websites & micrositesBudget: 500k - 1 million
Executive Summary
Carlsberg and Live Nation kicked off their multi-year partnership in the spring of 2013. Six years later, the partnership had grown and evolved into a joint passion for providing music fans with unparalleled meaningful experiences at live events. By 2019, Carlsberg was Live Nation's exclusive...