The marketing objective
Upstox, an online stock-trading platform was a late entrant in the category.
With its proposition of 'Start Karke Dekho' (start it out) it needed to demonstrate to the common-man investor that stock trading is very simple. Stocks intrigue us, but we fear losing our hard-earned money due to lack of knowledge and confidence.
Our plan was aimed to promote the Upstox App by addressing the fact that sometimes it's all about just taking the first step as things are usually easier than expected.
Initiative objectives
- Drive app downloads
- Drive brand awareness and consideration
The target audience
Upstox's...