Campaign details
Brand: Hargreaves LansdownAdvertiser: Hargreaves LansdownEntrant: McCann DemandCategory: Single MarketPrincipal authors: Ringo Moss, McCann Central; Kayley Almond, McCann Central; Sheldon Tarpey, McCann CentralContributing authors: Simon Coomes, Hargreaves Lansdown; David Buttanshaw, Hargreaves Lansdown
Introduction
If it ain't broke, don't fix it.
It's an approach that might work when it comes to your PC, your car, or your toaster, but when it comes to your brand it could land you in hot water.
And it's the trap Hargreaves Lansdown could have all too easily fallen into after 39...