Campaign details
Brand: Long Live The LocalAdvertiser: British Beer and Pub AssociationEntrant: Havas London / Havas MediaCategory: Single MarketPrincipal author: Ravi Matharu, Havas LondonContributing authors: David Cunningham, Brisitsh Beer and Pub Association; Tom Price-Stephens, Brisitsh Beer and Pub Association
Cast your eye back to 2017. The beer and pub sector was in a slow-moving crisis, with three pubs closing their doors for good, every day. High taxation on beer and pubs was part of the problem, and yet the Chancellor announced another 3.9% increase in Beer Duty and detailed...