Campaign details
Brand: McDonald'sAdvertiser: McDonald'sEntrant: Leo Burnett London / OMD UKCategory: Single MarketPrincipal author: Tom Sussman, Leo Burnett LondonContributing authors: Mike Treharne, Leo Burnett London; Hamish Cameron, Leo Burnett London; Sophie Linnegar, OMD UK; Gavin Callaghan, Analytic Partners
Introduction
It’s hard to imagine a time when McDonald’s wasn’t a thriving and much loved part of everyday British life.
In 2022, McDonald’s is an adored cultural institution considered “As British As Fish And Chips[1]”, and a retail power brand serving 2.3 million customers a day.
But 15...